The One Club for Creativity has added gaming as a new dedicated discipline for The One Show 2022.
Game platforms are driving innovation, reimagining how the world creates and experiences entertainment, and represent an important emerging medium for brands to reach consumers. The One Show Gaming discipline has been launched to recognize creative excellence in the way brands are integrated into interactive experiences that use gameplay and the metaverse to entertain, inform, and create community.
The new discipline places a spotlight on how the relationship between brands and gaming is evolving and growing to produce innovative marketing initiatives. It also recognizes creative excellence in gaming experiences themselves, in areas such as art direction, visual effects, animation, music and others.
The One Show Gaming entries will be judged by a jury of creative leaders from the gameplay world, who will use their extensive knowledge and expertise to select the world’s best work in the discipline.
Categories in the new discipline include Branded Games and Brand Integration/Placement for web, mobile, PC and console games; Experiential & Immersive Games, Brands & The Metaverse; Physical Gaming Accessories; Innovation in Gaming; Innovation in Lockdown; and Craft in Art Direction, Storytelling, VFX & Animation, Music, and Sound Design..
In addition, the club will soon announce the formation of The One Show Gaming Advisory Committee to provide guidance related to the field.
“Game technology has empowered creators around the world, and redefined pipelines for VFX, filmmaking, interactive experiences,” said Kevin Swanepoel, CEO, The One Club. “The One Show Gaming discipline will shine a global spotlight on innovation and creative excellence in this fast-growing industry, and serve as a high-visibility platform for gaming companies to engage with the world’s leading brands.”
Entries to The One Show 2022 can be submitted now, with fees increasing after each deadline period. Early entry deadline for the greatest savings is October 29, 2021, with the second deadline December 31, 2021, after which a first round of judging will take place. The third deadline is February 4, 2022, and final deadline March 4, 2022.
Finalists will be announced in early May 2022, with The One Show Gold, Silver and Bronze Pencil winners awarded later that month during Creative Week.
Review: Malcolm Washington Makes His Feature Directing Debut With “The Piano Lesson”
An heirloom piano takes on immense significance for one family in 1936 Pittsburgh in August Wilson's "The Piano Lesson." Generational ties also permeate the film adaptation, in which Malcolm Washington follows in his father Denzel Washington's footsteps in helping to bring the entirety of The Pittsburgh Cycle — a series of 10 plays — to the screen.
Malcolm Washington did not start from scratch in his accomplished feature filmmaking debut. He enlisted much of the cast from the recent Broadway revival with Samuel L. Jackson (Doaker Charles), his brother, John David Washington (Boy Willie), Ray Fisher (Lymon) and Michael Potts (Whining Boy). Berniece, played by Danielle Brooks in the play, is now beautifully portrayed by Danielle Deadwyler. With such rich material and a cast for whom it's second nature, it would be hard, one imagines, to go wrong. Jackson's own history with the play goes back to its original run in 1987 when he was Boy Willie.
It's not the simplest thing to make a play feel cinematic, but Malcolm Washington was up to the task. His film opens up the world of the Charles family beyond the living room. In fact, this adaptation, which Washington co-wrote with "Mudbound" screenwriter Virgil Williams, goes beyond Wilson's text and shows us the past and the origins of the intricately engraved piano that's central to all the fuss. It even opens on a big, action-filled set piece in 1911, during which the piano is stolen from a white family's home. Another fleshes out Doaker's monologue in which he explains to the uninitiated, Fisher's Lymon, and the audience, the tortured history of the thing. While it might have been nice to keep the camera on Jackson, such a great, grounding presence throughout, the good news is that he really makes... Read More