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    Media.Monks Merges With Culture & Creative Marketing Agency Cashmere

    By SHOOTUpdated:No Comments2898 Views
    LOS ANGELES --

    S4 Capital–the tech-led, new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018–announced a merger between lifestyle marketing company Cashmere and S4’s content arm, Media.Monks. The coming together significantly expands the capabilities of S4’s content practice in the U.S. and global cultural strategy.

    Cashmere is a culture and creative marketing agency, founded in Los Angeles by Ted Chung and Seung Chung in 2003. With over 150 team members, Cashmere specializes in creating authentic, culturally relevant content and campaigns for clients like Google, Instagram, Facebook, BMW, WarnerMedia, adidas, Netflix, Disney, Amazon and Apple. In August, Cashmere was appointed as the first ever “Culture Agency of Record” by Taco Bell.

    Cashmere has received multiple awards including the 2019 Cannes Lions Creative Award and numerous Clio and Webby Awards. Its leadership team has been recognized by highly regarded organizations committed to advocating for excellence and diversity in the creative and technology industries, including AdColor and Goldhouse’s A100. 

    Sorrell, S4 Capital’s executive chairman, said, “We are delighted to welcome Ted, Seung, Ryan and their colleagues to Media.Monks. Their ability to translate contemporary culture into compelling content and reach diverse audiences is a rare talent and something we want to integrate at the heart of our content practice. It is particularly relevant, given the changes we see taking place around diversity and purpose, not only in the United States, but beyond.”

    Ted Chung, Cashmere chairman and co-founder, said, “From the first interactions with everyone at Media.Monks, we were impressed with their responsiveness, ambition, and disruptive approach which aligns with our philosophy of evolving the status quo.”
    “We are thrilled to bring our blend of creativity and cultural insight to the team at Media.Monks,” echoes 

    Cashmere president and chief creative officer Ryan Ford said, “Our unique ability to positively impact culture and more importantly, passion to push the culture forward, merges seamlessly with Media.Monks’ tremendous track record of producing innovative high-quality work. Together, we will continue to produce undeniably dope campaigns on behalf of our clients and colleagues… with even more global impact.”

    Wesley ter Haar, Media.Monks co-founder and S4 Capital executive director, said, “Cashmere’s creative chops and their ability to tap into contemporary culture for their clients are qualities we have long admired, which is why it’s so exciting to welcome them to the family.”

    Category:News
    Tags:CashmereMartin SorrellMedia.MonksS4 Capital



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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