Denver-based agency Cactus has launched an in-house production arm called Peyote Pictures. The new venture will be led by executive producer Brooke Woodruff, a long-time producer with the agency who most recently served as production director….
IWCO Direct, a Chanhassen, Minn.-based provider of data-driven performance marketing solutions, has named Reid Holmes as its new executive creative director. Holmes brings more than 25 years of experience in marketing to the company. In his previous roles, Holmes has led the growth of multi-discipline creative teams, and has managed work for brands including H&R Block, Burger King, the Mayo Clinic, Domino’s Pizza, KeyBank, and Toro. His work as a writer and creative director has been honored with awards from The One Show, the ECHO Awards, the Effies, and the Cannes Lions. In addition to his recent experience as an independent consultant, Holmes has served at agencies including Doner, McCann, Carmichael Lynch, and Ogilvy & Mather….
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More