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    Aoife McArdle Joins SMUGGLER For Worldwide Spot Representation

    By SHOOTUpdated:No Comments3644 Views
    Aoife McArdle
    NEW YORK & LOS ANGELES --

    Filmmaker Aoife McArdle has joined SMUGGLER for worldwide commercial representation.  

    McArdle is an award-winning writer and director whose unique visual style and dedication to craft have brought her acclaim across commercials, music videos, film, and TV.

    After her studies in literature and film, McArdle began her journey directing music videos, winning a UKMVA for her breakout “Open Eye Signal” for Jon Hopkins. She went on to collaborate with some of the world’s most prominent musical acts, including U2 and Coldplay. This led to opportunities directing commercials, where she continuously and consistently raises the bar. Her work has been recognized with multiple Cannes Lions, British Arrows, Ciclopes, and AICP Awards, to name a few. “Equal Love” for Absolut won the coveted Graphite Pencil for Best Direction at the D&AD Awards. Prior to joining SMUGGLER, McArdle was repped in the ad arena by Somesuch across the U.S. and U.K.

    McArdle’s debut feature Kissing Candice premiered at the 2017 Toronto International Film Festival and emerged as a critics’ favorite. The summer of 2021 brought the premiere of McArdle’s short film and full-scale immersive art installation “All of This Unreal Time,” starring Cillian Murphy, at the Manchester International Festival. The film and installation received widespread acclaim and glowing reviews. The Guardian wrote, “Intense and all-encompassing, the piece never feels overdramatic or insincere. Its sense of despair is accompanied by a glorious, quiet celebration of the ordinary, the regular, the taken-for-granted.” 2021 also saw McArdle’s continued work in television, directing and producing Severance for AppleTV+, starring Patricia Arquette, Adam Scott, John Turturro, and Christopher Walken. 

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    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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