Production company Superprime has added Rodrigo Valdes to its roster of filmmakers for commercial representation in the U.S.
Mexican-born, L.A.-based director Valdes blends his unique vision and elevated craft to create genre-bending and immersive cinematic experiences. Valdes nurtured his passion for filmmaking at his father’s postproduction company, where he honed his talents by experimenting with color correction, VFX, and green screens. After dropping out of film school, Valdes and a few friends pooled their tuition money to shoot short films. These short films would become music videos and commercials and lead to his co-founding of The Maestros, which has evolved into a leading production company in Latin America.
“As a director, I strive to fuse my passion for cinema with inspired acting and visual storytelling to bring out unexpected feelings in the audience,” said Valdes. “I’m very excited to join the incredibly talented roster at Superprime and take my craft to the next level.’’
Valdes has helmed campaigns for VW, Toyota, Honda, Fiat, Coca-Cola, Gatorade, and The North Face, among others. In the last two years alone, his work has garnered three Cannes Film Lions and two gold Ciclopes, as well as many other international awards. Prior to joining Superprime, he was repped in the U.S. ad arena by Gloria Content.
“Rodrigo’s style is fresh and unique,” said Michelle Ross, managing director/EP of Superprime. “His work with luxury car brands and the way he tells a story in such a beautiful way really captivated us.”
A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly
U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.
The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.
Here's what it all means:
What is the Justice Department's goal?
Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.
"The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."
Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."
It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More