Increased funding targets TV production, infrastructure development and workforce diversity
Governor Gavin Newsom was in Los Angeles yesterday (July 21) to sign bipartisan legislation that expands California’s film/TV tax credit program with an additional $330 million over two years, including $150 million targeted specifically at promoting new soundstage development and workforce diversity. The soundstage incentive provides credits for productions that film in newly renovated or constructed facilities and meet diversity targets that reflect California’s population.
Senate Bill 144 also increases funding for the state’s existing production tax credit with an additional $180 million for TV projects. The funds will be allocated over the next two fiscal years, with $75 million each year targeting recurring series and $15 million targeting relocating series.
The bill was backed by Sen. Anthony Portantino (D-La Canada Flintridge) and co-written by Assembly members Autumn Burke (D-Marina del Rey) and Wendy Carrillo (D-Los Angeles). It passed 37-0 in the Senate and 62-0 in the Assembly, demonstrating strong bipartisan support for keeping California competitive and boosting diversity.
Governor Newsom signed the legislation during a ceremony at the historic Sunset Gower Studios in Hollywood, where he was joined by lawmakers, industry leaders and crew members.
“Our existing tax credit program has a long track record of success, and this forward-looking action by Governor Newsom and the legislature will help us compete even more effectively,” said California Film Commission executive director Colleen Bell. “It’s great to see our lawmakers work together to keep production jobs here at home and ensure that Californians from all backgrounds have access to career opportunities in our state’s signature industry.”
The California Film Commission is currently working on regulations and protocols to implement the tax credit expansion.
Object & Animal Signs Director Alana O’Herlihy To Its Global Roster
Object & Animal has added multidisciplinary artist, photographer and director Alana O’Herlihy to its roster for exclusive worldwide representation spanning commercials, branded content and music videos. This marks the first production house representation for O’Herlihy. Her portfolio encompasses a wide range of visual artistry, from directing films and music videos to creating photographic stills. Known for a unique blend of analog and digital mediums, O’Herlihy’s work includes leading brands and top-tier magazines, where her vision consistently sparks conversation and brings heightened visibility to her subjects. Her glamorous, campy style pushes the boundaries of conventional artistry. Among her notable directorial credits is the Miley Cyrus music video “Prisoner” featuring Dua Lipa. “Alana’s ability to seamlessly merge old mediums with cutting-edge processes is a testament to her boundless creativity,” said Emi Stewart, executive producer at Object & Animal. “Her work challenges conventions while celebrating the visual grandeur of both past and present.” Object & Animal maintains offices in London, Los Angeles and New York. Read More