Register

    Saatchi Australia’s “Donation Dollar” Wins Best Of Show At NY Festivals Advertising Awards

    By SHOOTUpdated:No Comments2413 Views
    Saatchi & Saatchi Australia's "Donation Dollar" for The Royal Australian Mint
    NEW YORK --

    Saatchi & Saatchi Australia’s “Donation Dollar” for The Royal Australian Mint has earned Best of Show distinction at the New York Festivals Advertising Awards. The innovative redesign of the Australian $1 coin was minted as a call to action and stamped with the message Donation Dollar “Give To Help Others.”  The Donation Dollar is the first Australian $1 coin to feature a color and an interactive design. The coin’s green center, designed to wear down the more the coin is donated, reveals golden ripples from the coin’s center–a symbol of the ongoing impact the coin is making in the lives of those in need. The groundbreaking campaign was also recognized with two Grand Awards and seven Gold Skyline Towers.

    “‘Donation Dollar’ was a project many years in the making,” said Simon Bagnasco, executive creative director, Saatchi & Saatchi Australia. “It needed approval from the highest levels of our government. And it needed to deliver on its stated promise: to remind all Australians to give more, more often. We are beyond humbled to be bestowed this honor. Thank you to all the judges and the NY Festival for seeing the positive good a little coin can make.” 

    “Donation Dollar” headlined the awards procession in which the combined 2021 executive juries also bestowed nine Grand Prize Awards, 95 Gold Skyline Tower Awards, 108 Silver and 146 Bronze. To view the complete list of award-winning entries, click here.

    2021 executive jury president Ralf Heuel, chief creative officer/partner of Grabarz & Partner, led the exec jury panel of chief creative officers and top-tier agency ECDs in the deliberation and selection of this year’s winning campaigns. Film Craft, Healthcare, and Financial executive juries also convened via video conference to award campaigns shortlisted within their specific categories. Executive juries selected winners from the Shortlist determined by the 400+ members of NYF’s Grand Jury from entries submitted from 58 countries.

    2021 New York Festivals Grand Award recipients were: 

    • Branded Content/Entertainment:  the community for “The OREO Doomsday Vault,” OREO
    • Brave Work/Brave Client:  McCann New York for “True Name by Mastercard,” Mastercard
    • Direct & Collateral:  Saatchi & Saatchi Australia for “Donation Dollar,” The Royal Australian Mint
    • Design:  FCB Chicago for “Boards of Change,” City of Chicago
    • Film:  Africa for “Let Her Run,” SporTV
    • Film Craft:  Translation LLC for “You Love Me,” Beats by Dre
    • Outdoor:  Saatchi & Saatchi Australia, “Donation Dollar,” The Royal Australian Mint
    • Positive World Impact:  McCann New York, “True Name by Mastercard,” Mastercard
    • Social Media & Influencer:  the community, “The OREO Doomsday Vault,” OREO

    The New York City Award, a special category for NYF’s Advertising Awards, celebrates advertising that captures the vibe of New York City. For 2021 ,Green Point Pictures’ “WE (SEEN)” for Pangaia was honored with the Gold Skyline Tower.  BUCK Design earned the Silver for “The New Yorker 2020 Festival” for New Yorker ,and Grey New York was recognized with a Bronze for “Unboxing” for States United to Prevent Gun Violence.

    New York Festivals special industry awards including the Global Agency of the Year, Global Brand of the Year, Independent Agency of the Year, and Regional Agencies of the Year will soon be announced. Also upcoming will be the winners of NYF’s newest awards: The Genius 100 Inspiration Award, Signal Award, Pivot Award, and the SeeHer Lens Award.

    Category:News
    Tags:New York Festivals Advertising AwardsRalf HeueSaatchi & Saatchi Australia



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

    MySHOOT Profiles


    Add A Comment