Seed Media Arts has brought Kali Bailey aboard its directorial roster for U.S. representation spanning commercials, branded content and music videos. Bailey is an accomplished director with a strong background in writing, cinematography and editorial that is proudly rooted in the LGBTQ+ community.
Bailey described her journey, sharing, ““I did not come out until later in life, and once I did, I felt a great deal of rejection and loss from my community. Rebuilding my entire life came with heartache and loneliness but through this process I learned true compassion and empathy. It taught me how to be a better human and learn many different perspectives on life. Naturally, this has folded into my storytelling as a director. Whether the work has to do with the LGBTQ+ community or not, I’ve learned that I love directing stories that get people to think from the heart.”
Her branded work has been for such clients as Stella Artois, Hallmark, Mercedes-Benz and Amazon. Bailey is fresh off her first feature release as a co-writer with A Week Away (directed by Roman White), which recently premiered on Netflix and is currently available for screening. She has also recently been contracted by Disney to direct its internal “Women’s Day” video. Her self-produced tribute to the Harry Potter franchise is currently counting above the 6 million view threshold on YouTube.
Brad Johnson, Seed partner and executive producer, said, “All of our directors find personally unique ways to tell heartwarming stories that are grounded in authentic emotion. Kali’s work is filled with these sorts of tender moments. They have the ability to move one to tears.”
Roy Skillicorn, Seed’s founder and partner, said, “Kali’s many past production skillsets and influences have seamlessly transferred into the branding and advertising space as a director. Her abilities as a writer and visual artist are drawing the attention of companies who are seeking enterprising filmmakers capable of bringing a vision to life from start to finish.” Skillicorn added, “We’re constantly trying to earn our right to say we can do it all when it comes to making great content, and Kali seems to have all the talents to do so while also keeping her unique perspective.”
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More