Tribeca X honors for branded storytelling go to USPS’ "Dear Santa," Square’s "Black Owned," Apple’s "Chinese New Year-Nian," Brookfield’s "Current"
The Novice topped the U.S. Narrative Competition while Brighton 4th headlined the International Narrative derby and Ascension took the marquee Feature Documentary honor at the 20th annual Tribeca Festival. The winners were announced across all competition categories during an awards ceremony today (6/17) at Spring Studios.
The most diverse lineup of creators in Tribeca’s 20-year history received $165,000 in cash prizes. The Festival, which had the honor of welcoming back in-person audiences, concludes on June 20.
Chanel James and Taylor Garron won the Nora Ephron Award and a $25,000 prize for As of Yet. The award, created nine years ago, honors excellence in storytelling by a female writer or director embodying the spirit and boldness of the late filmmaker.
Tribeca honored innovation in storytelling with its Storyscapes Award for the Immersive section, which went to Felix Gaedtke and Gayatri Parameswaran for Kusunda.
The inaugural Tribeca Podcast honors for the Non-Fiction Narrative Award went to Guardians of the River, and the Fiction Narrative Award went to Vermont Ave.
In the Games category, the first-ever Tribeca Games Award was given to Norco, created by Geography of Robots and published by Raw Fury.
The Tribeca X Awards, celebrating the best brand and filmmaker collaborations of the year, went to: the U.S. Postal Service’s “Dear Santa” for Best Feature; Square’s “Black Owned” for Best Episodic; Apple’s “Chinese New Year-Nian” for Best Short; and Brookfield Properties “Current” in the Immersive category.
“It’s been a challenging time for filmmakers, storytellers, and actors, and we’re so proud to honor the perseverance and dedication many of them displayed while working through the many obstacles that arose as a result of COVID-19,” said Cara Cusumano, Festival director and VP of programming. “Each of these recipients truly embody the spirit of our creative community.”
In addition to cash awards and in-kind services provided by sponsors, some award winners received the unique Tribeca Festival Art Award. Supported by CHANEL, the world-class artists donated work to honored filmmakers.
The winners of the Audience Awards, which are determined by audience votes throughout the Festival, will be announced next week.
The winners, awards, and comments from the jury who selected the recipients are as follows:
U.S. NARRATIVE COMPETITION
The Jurors for the 2021 U.S. Narrative Competition were Ana Lily Amirpour, Derek Cianfrance, Bryan Cranston, OK, and Erica Huggins.
- The Founders Award for Best U.S. Narrative Feature Film: The Novice, directed and written by Lauren Hadaway. Produced by Ryan Hawkins, Kari Hollend, Steven Sims, Zack Zucker.
- Best Actress in a U.S. Narrative Feature Film: Isabelle Furman, The Novice, directed and written by Lauren Hadaway. Produced by Ryan Hawkins, Kari Hollend, Steven Sims, Zack Zucker.
- Special Jury Mention: Kali Reis, for her magnetic performance in Catch The Fair One. She kept audiences on the edge of their seats with her strength and vulnerability in a performance that always felt deeply honest.
- Best Actor in a U.S. Narrative Feature Film: Matthew Leone, God’s Waiting Room, directed and written by Tyler Riggs. Produced by Tyler Riggs, Suvi Riggs.
- Best Cinematography in a U.S. Narrative Feature Film: Todd Martin, The Novice, directed and written by Lauren Hadaway. Produced by Ryan Hawkins, Kari Hollend, Steven Sims, Zack Zucker.
- Best Screenplay in a U.S. Narrative Feature Film: Hannah Marks, Mark, Mary, and Some Other People, directed and written by Hannah Marks. Produced by Hannah Marks, Pete Williams, Jon Lullo, Brendan Walter, Jonathan Duffy, Kelly Williams, Stephen Braun.
- Special Jury Prize for Artistic Expression: Director Nana Mensah, Queen of Glory, for opening audiences up to an intimate and personal story, exploring cultural identity and family, with delicate nuance and humor and heart.
INTERNATIONAL NARRATIVE COMPETITION
The Jurors for the 2021 International Narrative Competition were Lesli Klainberg, Melissa Leo, Delroy Lindo, Alexander Payne, and Peter Scarlet.
- Best International Narrative Feature Film: Brighton 4th, directed by Levan Koguashvili, written by Boris Frumin, Levan Koguashvili. Produced by Irakli Rodonaya, Olena Yershova, Michel Merkt, Kateryna Merkt.
- Best Actress in an International Narrative Feature Film: Bassant Ahmed & Basmala Elghaiesh, Souad, directed by Ayten Amin, written by Mahmoud Ezzat, Ayten Amin. Produced by Sameh Awad.
- Best Actor in an International Narrative Feature Film: Levan Tediashvili, Brighton 4th, directed by Levan Koguashvili, written by Boris Frumin, Levan Koguashvili. Produced by Irakli Rodonaya, Olena Yershova, Michel Merkt, Kateryna Merkt.
- Best Cinematography in an International Narrative Feature Film: Elisabeth Vogler, Roaring 20’s, directed by Elisabeth Vogler, written by François Mark, Elisabeth Vogler, Noémie Schmidt, Joris Avodo. Produced by Laurent Rochette.
- Best Screenplay in an International Narrative Feature Film: Boris Frumin, Brighton 4th, directed by Levan Koguashvili, written by Boris Frumin, Levan Koguashvili. Produced by Irakli Rodonaya, Olena Yershova, Michel Merkt, Kateryna Merkt.
- Special Jury Mention: Cast ensemble of Roaring 20s, for their characters and dialogue both written and improvised seamlessly that provide a portrait timeless and true.
The Jurors for the Best New Narrative Director Competition were Aya Cash, Sanaa Lathan, and Chris Weitz.
- Best New Narrative Director: Nana Mensah, Queen of Glory, directed and written by Nana Mensah. Produced by Jamund Washington, Kelley Robins Hicks, Baff Akoto, Nana Mensah, Anya Migdal.
- Special Jury Mention: Mack Fisher, Cinematographer of God’s Waiting Room, for his beautiful cinematography that captures the heaven/hellscape of central Florida.
DOCUMENTARY COMPETITION
The Jurors for the 2021 Best New Documentary Feature Competition were Kirby Dick, Matt Tyrnauer, and Elizabeth Chai Vasarhelyi.
- Best Documentary Feature: Ascension, directed by Jessica Kingdon. Produced by Kira Simon-Kennedy, Jessica Kingdon, Nathan Truesdell.
- Best Editing, Documentary Feature: Shannon Swan, The Kids, directed by Eddie Martin. Produced by Shannon Swan.
- Best Cinematography, Documentary Feature: Bing Liu & Joshua Altman, All These Sons, directed by Bing Liu, Joshua Altman. Produced by Zak Piper, Kelsey Carr, Bing Liu, Joshua Altman.
The Jurors for the Documentary Director Competition were Iyabo Boyd, Sabrina Schmidt Gordon, and Omar Metwally.
- The 2021 Albert Maysles Award for Best New Documentary Director: Jessica Kingdon, Ascension, directed by Jessica Kingdon. Produced by Kira Simon-Kennedy, Jessica Kingdon, Nathan Truesdell.
- Special Jury Mention: The Neutral Ground directed by CJ Hunt, for the way their use of humor brought audiences into a difficult subject, with vulnerability, authenticity, and at great personal risk.
THE NORA EPHRON AWARD
The Jurors for the Nora Ephron award were Patricia Arquette, Mollye Asher, Leslie Dixon, Judith Godreche, and Sharon Stone.
- The 2021 Nora Ephron Award: Chanel James & Taylor Garron, As of Yet, directed by Chanel James, Taylor Garron. Produced by Ashley Edouard, Taylor Garron.
SHORT CATEGORIES
The Jurors for the 2021 Narrative Short Competition were Justin Bartha, Elegance Bratton, Margaret Cho, Hari Nef, and Sheila Nevins.
- Best Narrative Short Award: Rongfei Guo, Girl With a Thermal Gun, directed and written by Rongfei Guo. Produced by Du Yating.
- Special Jury Mention: Leylak
- Best Animated Short Award: Reza Riahi, Navozande, The Musician, directed and written by Reza Riahi. Produced by Eleanor Coleman, Stéphanie Carreras, Philippe Pujo.
- Special Jury Mention: Whoopi Goldberg was deeply impacted by the films Dirty Little Secret, directed by Jeff Scher, and Try To Fly, directed by The Affolter Brothers.
The Jurors for the 2021 Short Documentary and Student Visionary Competition section were Rashid Johnson, Tig Notaro, and Adria Petty.
- Short Documentary Award: Ryan White, Coded, directed by Ryan White. Produced by Christopher Leggett, Jessica Hargrave, Conor Fetting-Smith, Rafael Marmor, Marc Gilbar.
- The 2021 Student Visionary Award: Robert Brogden, Six Nights, directed and written by Robert Brogden. Produced by Robert Brogden, Kelley Zincone, Izrael Lopez.
PODCAST AWARD
The Jurors for the 2021 Best Podcast Non-Fiction Award were N’Jeri Eaton, Rachel Ghiazza, and Latif Nasser.
- Podcast Non-Fiction Award: House of Pod and Wild Bird Trust, Guardians of the River
The Jurors for the 2021 Best Podcast Fiction Award were Neil Drumming, Lauren Shippen, and Mimi O’Donnell.
- Podcast Fiction Award: James Kim and Brooke Iskra, Vermont Ave.
- Special Jury Mention: Brooklyn Santa
TRIBECA X AWARD
The Jurors for the Tribeca X Award were Justine Armour, David Bornoff, Morgan Cooper, Senain Kheshgi, and Emily Oberman.
Tribeca X Award: Best Feature: Dear Santa, Director: Dana Nachman; Brand: The United States Postal Service
Synopsis: “Dear Santa” shines a light on the 100-year-old ‘Operation Santa’ Program of the United States Postal Service. Each year, hundreds of thousands of letters to Santa arrive at Post Offices around the country. Through Operation Santa, the United States Postal Service makes it possible for the public to safely adopt these letters and make children’s dreams come true. This timeless documentary captures the warmth and spirit of Christmastime through the lens of this great American tradition, provoking audiences throughout the world to ask themselves how they can make the world a better place, one gesture at a time.
Tribeca X Award: Best Episodic: Black Owned, Director: Rodney Lucas; Brand: Square
Synopsis: “Black Owned” is a series exploring the history, experience, and voice of the Black entrepreneurial spirit and its essential contribution to the American economy.
Tribeca X Award: Best Short: Chinese New Year-Nian, Director: Lulu Wang; Brand: Apple
Synopsis: Entirely shot on iPhone, the 12-minute movie “Nian” is an alternative take on a Chinese New Year folklore that traditionally portrays the titular character as a terrifying monster. In this version, a curious little girl confronts her fear of the unknown by seeking out the elusive, forest-dwelling Nian to find out if he was indeed as menacing as her parents often described – a ruse to discourage her from wandering off to the forest alone. Her curiosity was rewarded when she discovers the creature was misunderstood all along. Soon a beautiful friendship ensues.
Tribeca X Immersive Award: Current, Creator: Annie Saunders; Brand: Brookfield Properties
Synopsis: “Current” is an immersive soundwalk through Lower Manhattan. Beginning at specific times of day, participants are guided on a walk using their own mobile device and headphones. Using binaural sound design and on-location recordings, “CURRENT” weaves an observed and imagined narrative of historic and anecdotal stories on themes of water, time, construction and destruction. It was commissioned by Arts Brookfield for One Liberty Plaza and One New York Plaza. CURRENT was created collaboratively by Annie Saunders (concept, direction, devising and narration), Andrew Schneider (concept development, devising, narration, on-location recording and audio design), Jackie! Zhou and One Thousand Birds (sound design, engineering and spatialization) and OpenEndedGroup (back-development and technology creation).
GAMES:
The Jurors for Games were Elijah Wood, Neill Blomkamp, Tanya DePass, Jen Zee, and Reggie Fils-Aimé.
- The 2021 Games Award: Norco, from Geography of Robots, published by Raw Fury
IMMERSIVE COMPETITION CATEGORIES
The Jurors for the 2021 Best Immersive Narrative Competition were Warrington Hudlin, Laura Mingail, and Jake Sally.
- Best Immersive Narrative Competition Award: Michèle Stephenson, Joe Brewster, Yasmin Elayat, The Changing Same: Episode 1
The Jurors for the 2021 Best Creative Nonfiction Competition section were Diliana Alexander, Jimmy Chang, and Gabo Arora.
- Best Creative Nonfiction Competition: Annie Saunders, Current
- Storyscapes Award: Felix Gaedtke, Gayatri Parameswaran, Kusunda
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More