Director Andrea Jade Colomb has secured her first commercialmaking representation in the U.S., coming aboard the roster of production boutique Slash Dynamic. The South African-born director, a.k.a. AJ, currently resides in the U.K. and has built a body of performance driven comedic work, infused with humanity. She has directed spots for the likes of eBay, Phillips, T-Mobile, and Esso, to name a few, and is currently in post on four commercial launches. AJ also directed the official music video for Gerry & The Pacemakers’ “You’ll Never Walk Alone.”
AJ and Slash Dynamic just wrapped an upcoming AMEX campaign which was shot in Kiev, Ukraine. This spot was a dream project for her, as she was able to work with her favorite type of talent–adorable French Bulldog puppies, inspired by her beloved Frenchie sidekick Jessie.
AJ got her start collaborating with directors in different capacities to support the creative process, which paved the way for her eventual move into directing herself. She’s quickly gained momentum worldwide, winning her category at YDA in Cannes for her film “Visit Iceland.”
Tanya Cohen, managing director of Slash Dynamic, shared, “I’ve been following AJ’s path for a while, and was massively impressed with her style and sensibility. Then we had an opportunity to shoot AMEX together, and I got to see her in action. Her passion, mad skills as a filmmaker and thoughtful and collaborative approach to the process were way beyond expectations. A partnership and friendship was formed during the shoot, which is the start of big things to come in the U.S. market.”
“Proud to be joining Tanya and the team at Slash Dynamic and get working more in the U.S. Also to be amongst a roster of directors whom I’ve looked up to for many years feels pretty good too,” said AJ whose international representation in the ad arena includes Caviar in the U.K., ACNE in Sweden, CZAR in Amsterdam and Banjoman in Ireland.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More