Butler, Shine, Stern and Partners (BSSP) has hired Robyn Tenenbaum to serve as creative director. Tenenbaum will lead the agency ensemble working with Blue Shield of California (BSC) in developing impactful work for the healthcare provider. Based in Portland, Ore., Tenenbaum will report to group creative directors Sinan Dagli and Nicole Michels McDonagh and serve on the creative leadership team.
A Texan turned Chicagoan turned Coloradoan turned Pacific Northwesterner, Tenenbaum has worked at agencies across the country. Most recently, she served as the associate creative director at R/GA, where her work for Nike garnered multiple One Show and Webby wins and Clios shortlists. Prior to R/GA, she served as an associate creative director at Crispin Porter + Bogusky, working on Domino’s and Infiniti. Tenenbaum was also a Cannes Young Lions winner in 2014 and 2018.
Dagli said of Tenenbaum, “Her addition marks a deepening of our creative bench and she brings strong female creative leadership experience–developing culturally relevant and empowering work as seen by her past campaigns for Nike. I look forward to seeing how her creative acumen moves the needle for our clients.”
Tenenbaum stated, “I’ve always admired BSSP as an agency and the work they put out into the world. As I learned more, I increasingly became drawn to the mid-sized, indie culture; it felt really tight knit and familial. I look forward to forging new relationships at BSSP and creating culturally significant work for Blue Shield of California that touches people’s lives, especially creative that stands for women’s empowerment.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More