Multidisciplinary creative studio Los York has added director, DP and visual artist Julia Pitch to its talent roster. Pitch’s visual sensibility is heavily influenced by her love of painting and fine art, which she studied at the Rhode Island School of Design and the Maryland Institute College of Art. Her work juxtaposes beautiful, well-composed imagery with the raw emotion of deeply intimate character studies, often challenging gender and cultural norms subtextually.
“I got into film because I love collaboration,” said Pitch. “I love assembling a crew and bringing a creative vision to life, from casting to production design to edit. More and more, we’re seeing brand films that reflect the people and the world around us–both the good, and the spaces where we need to grow and evolve. My approach has always been to find different angles to every story, challenging prevailing narratives by drawing on the emotion and humanity of each person I portray.”
Pitch has worked with brands including Coca-Cola, Nike, Disney, Walmart, Adidas, Nickelodeon, VANS, Benefit Cosmetics, and Daily Harvest. Her editorial clients include Vogue, LADYGUNN, Them, Refinery29, GQ, Vanity Fair, and The New Yorker. Pitch completed her first feature film as a DP, The Country Club, in fall 2019.
In "Nike x Sisterhood Fall 2020," Pitch flips the script on the brand’s notable athlete-driven anthems, demonstrating that Nike’s appeal goes beyond the world of athletics to play within the world of fashion and lifestyle. With a diverse cast of women, the film marries function and form with visual metaphors that underscore Nike’s functional and fashion appeal. "Patron x The Real Ones" blends emotionally resonant, sincere storytelling with vibrant cinematography, inviting viewers to see love, family, and gender through the perspective of the lead character, who prefers her people like she prefers her tequila–straight-up and real. In "For Our Veterans: Gender Nation," Pitch draws upon the deeply felt, raw emotions of her subjects and sets them against beautifully composed imagery to tell the stories of U.S. veterans who identify as trans. Through a series of seamlessly interwoven vignettes, she connects the universally human desires for love, connection, and acceptance through each individual’s unique story.
“Julia’s work is a thrilling combination of light, composition, and stunning visual imagery that evoke unvarnished emotions with real-life resonance,” said Los York founder/ECD Seth Epstein. “Her voice and her work speak to our times.”
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More