Ramiro Raposo–who’s been with La Comunidad, the Buenos Aires office for the community, for the past 16-plus years–has moved stateside within the agency, joining the team in Miami as VP and the executive creative director for global brands, including Verizon and Mondelez.
“Ramiro is a global thinker with a special sensibility to truly understand brands,” said Joaquin Molla, founder and chief creative officer of the community. “I’ve had the privilege to work with him for more than 16 years, and there’s a reason for that. We respect, support and really challenge each other. He’s one of the key people who has made, and continues to make, the community what it is today and I’m grateful he’s here to push us into the next chapter. Having him join our team in the U.S. is a gift and I can’t wait to see what he does in his next.”
Raposo has more than 20 years of experience in the industry and has been part of La Comunidad since 2005, joining as sr. copywriter, continuing as a creative director, and then becoming creative general director. In 2011, Raposo took on the role of leading La Comunidad as a general manager and VP. Within this role, he not only led projects for large brands at a regional and global level, but also the operation in Buenos Aires together with Julieta Rey, regional managing director. Raposo held that leadership role until this recent transition.
“I love challenges and this is not only a great challenge on a professional level but also a personal one,” said Raposo. “This new role gives me the opportunity to continue to learn and grow as a creative leader, while also allowing me to take everything I’ve learned over the past 16+ years with the community to a new team with new creative adventures and challenges. My objective is clear, to put my energy into doing work that we’re proud of, work that resonates within culture, while also supporting growing talent and continuing to evolve the culture and company I’ve been part of for so many years.”
Raposo has created work for brands such as Coca-Cola, Corona, MTV, Rolling Stone, VH1, Volkswagen, Volvo, Wrangler, and more. He’s also earned awards recognition at Cannes, Clio, One Show, D&AD, San Sebastián, Ojo de Iberoamérica, and Círculo de Creativos Argentinos. Additionally, Raposo has been a jury member for a number of award shows, including One Show, Ojo de Iberoamérica, Fiap, Desachate LIA, Wave and Diente.
The Buenos Aires operation will continue under Rey´s leadership, seconded by Ramiro González Venzano, general manager.
In his new role Raposo will report to Molla.
NYU Tisch Opens the Martin Scorsese Virtual Production Center
NYU’s Tisch School of the Arts, in collaboration with Lux Machina and AbelCine, announced the much-anticipated launch of The Martin Scorsese Virtual Production Center at Industry City in Brooklyn. The fully functional Virtual Production stage will serve as a training platform for post-graduate NYU students and a cutting-edge commercial Virtual Production studio for the film and advertising industry.
The center was made possible by a significant donation, announced in 2021, from the Hobson/Lucas Family Foundations by Mellody Hobson, co-CEO of Ariel Investments, and filmmaker George Lucas. In addition, the gift funds the Martin Scorsese Institute of Global Cinematic Arts, Tisch’s Department of Cinema Studies, and scholarships. It is the largest gift in the history of the Tisch School of the Arts.
“We are thrilled to be able to honor our dear friend Martin Scorsese. Through this gift in his name, the Scorsese Institute of Global Cinematic Arts deservedly highlights his legacy as a quintessential American filmmaker and will inspire generations of diverse, talented students. Through time-honored scholarship and hands-on instruction on the state-of-the-art digital technology at the Institute, artistic vision will come to life where storytelling meets innovation,” shared Mellody Hobson and George Lucas in a joint statement
.
Rosanne C. Limoncelli, sr. director of filmmaking technologies at NYU Tisch, the internal driving force for the project, explained, “The reason I really wanted to do this program is that I kept hearing from designers, directors, and cinematographers that there are not enough people with experience in Virtual Production that we can hire. We aim to help bridge that gap and introduce new talent into the... Read More