The&Partnership has named Hannah Fishman its chief creative officer for North America. Fishman will oversee all creative efforts across the U.S. and Canada, building on the agency’s momentum over the past year, which has seen a number of new business wins, award-winning work for clients including Toyota, Telus and The Wall Street Journal and the opening of a Los Angeles office.
Fishman joins from Grey New York where she served as executive creative director, overseeing campaigns for several of the agency’s largest accounts including P&G, Walgreens, GSK and TJ Maxx. In this role, Fishman and her team created P&G’s recent “The Pause” campaign, which highlights the struggle of hesitation that members of the LGBTQ+ community often feel when meeting someone new and wondering how much to reveal about themselves. Other highlights include launching Walgreens’ award-winning “Battle Beautifully” campaign in support of cancer patients and TJ Maxx’s “Feel Your Maxx” series of comedic shorts featuring members of the Upright Citizen’s Brigade.
Prior to Grey, Fishman held roles at DDB and Edelman Digital. As ECD, New York at DDB, Fishman was the creative lead for Clean & Clear’s “Self-Acceptance Speech” campaign at MTV’s Video Music Awards. The campaign, which gave the stage to real girls to highlight that the best acceptance speeches are the ones we give ourselves, was one of the biggest winners of the night sparking a trending hashtag and rave reviews in media outlets around the world.
“Hannah is a creative visionary with the ability to come up with market moving ideas and then architect their execution across the entirety of the customer journey,” said Andrew Bailey, CEO, North America at The&Partnership. “With the ever-increasing need for seamless integration between ideation and implementation, Hannah will play a central role in setting the direction for our creative while working hand-in-hand with our media agency m/SIX to help our clients succeed.”
The new hire follows a busy year for the agency’s North American operations including the appointment of Belinda Smith to serve as CEO, Americas for The&Partnership’s media agency, m/SIX; the promotion of André Louis to president, Canada; and the addition of Greg Buri as executive creative director, West Coast Canada. The&Partnership also picked up global content marketing duties for confectionary and pet food giant Mars. Most recently, the agency launched “Trust Your Decisions,” a major brand campaign for long-time client The Wall Street Journal. Over the course of the pandemic, The&Partnership also extended its culture of cross-border collaboration, structuring teams based on expertise rather than geography and enhancing clients’ access to the best minds for their work.
“The&Partnership’s client-centric approach, built-in media muscle and incredible team of thinkers and doers have made it a transformational marketing partner for top-tier brands,” said Fishman. “I am excited to join the agency in extending our lead in producing smart, thoughtful and market-moving work across North America.”
