The&Partnership has named Hannah Fishman its chief creative officer for North America. Fishman will oversee all creative efforts across the U.S. and Canada, building on the agency’s momentum over the past year, which has seen a number of new business wins, award-winning work for clients including Toyota, Telus and The Wall Street Journal and the opening of a Los Angeles office.
Fishman joins from Grey New York where she served as executive creative director, overseeing campaigns for several of the agency’s largest accounts including P&G, Walgreens, GSK and TJ Maxx. In this role, Fishman and her team created P&G’s recent “The Pause” campaign, which highlights the struggle of hesitation that members of the LGBTQ+ community often feel when meeting someone new and wondering how much to reveal about themselves. Other highlights include launching Walgreens’ award-winning “Battle Beautifully” campaign in support of cancer patients and TJ Maxx’s “Feel Your Maxx” series of comedic shorts featuring members of the Upright Citizen’s Brigade.
Prior to Grey, Fishman held roles at DDB and Edelman Digital. As ECD, New York at DDB, Fishman was the creative lead for Clean & Clear’s “Self-Acceptance Speech” campaign at MTV’s Video Music Awards. The campaign, which gave the stage to real girls to highlight that the best acceptance speeches are the ones we give ourselves, was one of the biggest winners of the night sparking a trending hashtag and rave reviews in media outlets around the world.
“Hannah is a creative visionary with the ability to come up with market moving ideas and then architect their execution across the entirety of the customer journey,” said Andrew Bailey, CEO, North America at The&Partnership. “With the ever-increasing need for seamless integration between ideation and implementation, Hannah will play a central role in setting the direction for our creative while working hand-in-hand with our media agency m/SIX to help our clients succeed.”
The new hire follows a busy year for the agency’s North American operations including the appointment of Belinda Smith to serve as CEO, Americas for The&Partnership’s media agency, m/SIX; the promotion of André Louis to president, Canada; and the addition of Greg Buri as executive creative director, West Coast Canada. The&Partnership also picked up global content marketing duties for confectionary and pet food giant Mars. Most recently, the agency launched “Trust Your Decisions,” a major brand campaign for long-time client The Wall Street Journal. Over the course of the pandemic, The&Partnership also extended its culture of cross-border collaboration, structuring teams based on expertise rather than geography and enhancing clients’ access to the best minds for their work.
“The&Partnership’s client-centric approach, built-in media muscle and incredible team of thinkers and doers have made it a transformational marketing partner for top-tier brands,” said Fishman. “I am excited to join the agency in extending our lead in producing smart, thoughtful and market-moving work across North America.”
NYU Tisch Opens the Martin Scorsese Virtual Production Center
NYU’s Tisch School of the Arts, in collaboration with Lux Machina and AbelCine, announced the much-anticipated launch of The Martin Scorsese Virtual Production Center at Industry City in Brooklyn. The fully functional Virtual Production stage will serve as a training platform for post-graduate NYU students and a cutting-edge commercial Virtual Production studio for the film and advertising industry.
The center was made possible by a significant donation, announced in 2021, from the Hobson/Lucas Family Foundations by Mellody Hobson, co-CEO of Ariel Investments, and filmmaker George Lucas. In addition, the gift funds the Martin Scorsese Institute of Global Cinematic Arts, Tisch’s Department of Cinema Studies, and scholarships. It is the largest gift in the history of the Tisch School of the Arts.
“We are thrilled to be able to honor our dear friend Martin Scorsese. Through this gift in his name, the Scorsese Institute of Global Cinematic Arts deservedly highlights his legacy as a quintessential American filmmaker and will inspire generations of diverse, talented students. Through time-honored scholarship and hands-on instruction on the state-of-the-art digital technology at the Institute, artistic vision will come to life where storytelling meets innovation,” shared Mellody Hobson and George Lucas in a joint statement
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Rosanne C. Limoncelli, sr. director of filmmaking technologies at NYU Tisch, the internal driving force for the project, explained, “The reason I really wanted to do this program is that I kept hearing from designers, directors, and cinematographers that there are not enough people with experience in Virtual Production that we can hire. We aim to help bridge that gap and introduce new talent into the... Read More