Ad agency adam&eveDDB is merging its two content and production units, cain&abel and Gutenberg Global, to form a large-scale creative production agency.
The new, combined operation will be rolled out under the cain&abel brand, and its leadership team will report directly to adam&eveDDB’s joint group CEOs, Tammy Einav and Mat Goff.
cain&abel launched as the in-house content division of adam&eveDDB in 2013, and now works with 95% of the agency’s clients. Gutenberg Global was born out of DDB in 2009 and has evolved to offer global production solutions to both adam&eveDDB and direct clients.
The relaunched cain&abel combines both operations into a single, creative production offering, built across five core service areas–content creation, global solutions, direct response, production and on-site services. cain&abel has been designed to work to the London agency’s high creative standards and will bring a personal approach to delivering emotion at scale and in context.
Claire Bowers will be managing director of the new-look cain&abel, having held the same role at Gutenberg Global since 2018. Bowers has built her career on international business and has lived in Asia and Africa as well as Europe, contributing to her deep respect for cultural differences and nuances.
The leadership team also includes Gary Whipps, chief operations officer, who has held the same role at Gutenberg since 2018.
Goff of adam&eveDDB said, “We are bringing these two highly successful units together to super-charge the offering to clients. Claire, Gary and the team have built a business that puts people first right through the process. It means that wherever in the world our client’s consumers are, they will experience the brand and the message in the best possible way. And it means our clients, both global and in market, get a brilliant, personal service they can trust and rely on”.
Bowers stated, “A decade of decoupling production from agencies has brought with it a great investment in tech, but also an obsession with low-cost solutions. This has led our part of the industry to be a space of siloed thinking, lacking in authenticity and watered-down, lowest common-denominator creative work. Our hope is that a personal approach to creating and delivering great work will be a breath of fresh air to clients who want better solutions built and deployed in a more personal way”.
Tilda Swinton Explores Assisted Suicide In Pedro Almodóvar’s 1st English-Language Feature
Although "The Room Next Door" is Pedro Almodóvar's first English-language feature, Tilda Swinton notes that he's never written in a language that anyone else truly speaks.
"He writes in Pedro language, and here he is making another film in another version of Pedro language, which just happens to sound a little bit like English," Swinton said.
Set in New York, Swinton stars as Martha, a terminally ill woman who chooses to end her life on her own terms. After reconnecting with her friend Ingrid, played by Julianne Moore, Martha persuades her to stay and keep her company before she goes through with her decision.
Beyond the film's narrative, Swinton said she believes individuals should have a say in their own living and dying. She acknowledges that she has personally witnessed a friend's compassionate departure.
"In my own life I had the great good fortune to be asked by someone in Martha's position to be his Ingrid (Julianne Moore)," Swinton said.
She said that experience shaped her attitude about life and death: "Not only my capacity to be witness to other people in that situation, but my own living and my own dying."
Swinton spoke about "The Room Next Door," Almodóvar and he idea of letting people die on their own terms. Remarks have been edited for clarity and brevity.
Q: Tackling that role, what was the challenge to get into the character?
SWINTON: I felt really blessed by the opportunity. So many of us have been in the situation Julianne Moore's character finds herself in, being asked to be the witness of someone who is dying. Whether that wanting to orchestrate their own dismount or not, to be in that position to be a witness is something that I've been... Read More