BBH New York has expanded its creative department with the hiring of group creative directors Kasia Canning and Estefanio Holtz. Canning joins from 72andSunny while Holtz comes over from McCann New York.
Prior to joining BBH New York, Canning ran Carl’s Jr./Hardee’s and Grubhub as creative director at 72andSunny, Little Caesars and Bob’s Discount Furniture at Barton F. Graf, and led the rebrand of MassMutual at Johannes Leonardo. Before that, she spent two years in Amsterdam where she won two Cannes Grand Prix for ING’s “The Next Rembrandt.” She also spent time at TBWAChiatDay and Translation. Canning was named most awarded female creative in Cannes 2016.
Holtz began his career in his native Brazil, before emigrating to the U.S. in 2015, where he worked as creative director at Pereira O’Dell San Francisco and New York, before becoming a VP, creative director at McCann New York. Holtz has worked with brands including Mini BMW, Chick-fil-A, Microsoft and Fifth Third Bank. His work has been honored with numerous awards from such competitions as Cannes Lions, D&AD, One Show and Clio Awards, among others.
The hiring of Canning and Holtz follows recent solidification of the BBH NY leadership team, which includes president Amani Duncan, chief creative officer Rafael Rizuto, and chief strategy officer Tom Callard.
“Kasia is an amazing writer; she’s the brains behind one of my most favorite ideas of all time: the double Cannes Grand Prix winner, ING Bank’s 'The Next Rembrandt,'” said Rizuto. “She’s also the author of one of my favorite Instagram accounts, Sandwich Monsters.”
Rizuto continued, “Estefanio is, in my opinion, one of the best art directors in the world. Period. His craft is out of this world. When he’s not doing great work for clients, he’s working on his side projects like ‘High Art The definitive guide to getting cultured with Cannabis.’ He directs music videos, too.”
Canning shared, “Seeing what Rafa, Amani, and Tom have been able to do at BBH in such a short amount of time made this one of those rare opportunities. Coming to BBH was the easiest decision ever.”
Holtz said, “We always dream of working with the best and most famous brands in the world, so imagine getting the opportunity to make it happen with the clients and the agency—simultaneously. It’s BBH. It’s an honor. It’s a very special moment and it’s about people you’re proud to work with. I couldn’t be more thankful to Rafa, Amani, Tom and everyone at BBH New York for letting me be part of such an amazing journey and, finally, call myself as an authentic black sheep.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More