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    Director Paul Trillo Joins ArtClass For Spots, Branded Content

    By SHOOTUpdated:No Comments2581 Views
    Paul Trillo
    LOS ANGELES & NEW YORK --

    Bicoastal production company ArtClass has signed director Paul Trillo to its roster for U.S. commercial and branded content representation. Trillo has helmed spots and branded content for clients including Adobe, eBay, Ford, Google, Nissan, Starbucks, Squarespace, and Uber. At ArtClass, projects for GoDaddy, ESPN, Hotels.com, Panda Express, and Dell are already underway.

    The L.A.-based Trillo is in constant pursuit of new filmmaking techniques–from creating the first fully mobile bullet-time camera rig with 50 Nokia phones to choreographing an aerial smoke show using drones. Trillo has written and directed brand films for Microsoft, Samsung, and Olympus–the latter of which was a Tribeca X Award finalist. He is passionate about pushing branded content to new frontiers and is an avid speaker on the subject, including a SXSW panel discussion he co-hosted with longtime collaborator Vimeo Brand Studio.

    Trillo was most recently represented in the U.S. by Big Block and is currently represented by IC Content in France. Following freelance work with Google Creative Labs, he catapulted into the commercial production mainstream on the heels of his experimental short film, Living Moments, with Nokia Brand Labs. The film was shortlisted in the D&AD Next Director Awards and won Best Mobile Film at the One Screen Festival. Trillo went on to win The One Show’s “One to Watch” award in 2015.

    Tallying 17 Vimeo Staff Picks to date, Trillo has written and directed 11 original short films and documentaries, many of which have screened at Cannes, Tribeca, The One Show, Palm Springs International Shorts Fest, and Oxford Film Festival. His more recent works of praise include the short film Until There Was Nothing (2020) and the music video for “The Great Divide” by The Shins (produced during the pandemic).

    Bridging his experience directing both original and branded content, Trillo looks forward to taking on more projects that bring him into the ideation and scripting phase, while satisfying his urge to produce more narrative and character-driven films in the comedy and drama space.

    “I tend to bring my best work when I have a larger stake in the creative vision, knowing that none of it is possible without a collaborative, like-minded team like ArtClass to pull it off,” said Trillo. “I know this from having worked on various projects with [Art Class partners] Geno [Imbriale] and Vince [Peone] over the years. We share a lot of sensibilities in our approach as storytellers, both technically and creatively, so I know great things lie ahead.”

    Category:News
    Tags:Art ClassGeno ImbrialePaul TrilloVincent Peone



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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