New York-headquartered production and post company Hayden5 is expanding to Los Angeles. Hayden5’s offerings include Drop Crews™ and Cloud Cuts™ services. Drop Crew provides live viewing of remote productions via local crews, while Cloud Cut enables real-time editing, lightning-fast media delivery, and cloud storage–all executed by its seasoned staff of producers and a curated team of remote editors from around the world. With approximately half of its business coming from companies with a West Coast presence, Hayden5 is now positioned to grow and better serve its client base, which includes Salesforce, Amazon, FCB Health, A&E Networks, and Edelman PR. With the L.A. expansion, Hayden5 also plans to increase its staff by more than 30%, while growing its Originals division, which has produced a number of unscripted content projects, including Long Shot, an Emmy-nominated documentary on Netflix. It is currently in development on Blood, Sweat, and Pixels, a behind-the-scenes look at how video games are made, and American Exile, a 2021 documentary following the experiences of U.S.-born individuals who were deported back to their countries of origin. For the latter, Hayden5 interviewed subjects in places including Mexico, Indonesia, and Ethiopia, relying on its network of local crews while Hayden5 founder/creative director Todd Wiseman Jr. directed from his New York office….
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pieโs production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
โWe believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,โ said Heller. โBy blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.โ
โWorking with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,โ shared Apple Pie Tabletop in a joint statement. โWarm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.โ
โThe first thing you notice is that Apple Pie has beautiful work,โ Heller observed. โHaving worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.โ Also appealing to Heller is Apple Pie Tabletopโs brisk international... Read More