Transatlantic creative production house Loveboat has signed Elena Parasco to its cooperative of directors and interdisciplinary artists. The company will represent her in the U.S. and France.
Born and raised in New York and a graduate of Wesleyan University, Parasco is known for her limit-pushing style of shooting. Parasco’s identifiable style and quick, cinematic lens define her approach to athemic, culture-saturated work that champions unheard global voices, while keeping viewers grounded in story. Her work ranges from setting a new style in her female gaze-driven breakout film downtowngirlsbball to pushing expectations for a league of athletes in the WNBA’s 2020 anthem “Make Way.”
Parasco has worked with numerous artists and brands, including Nike, Converse, Facebook, Levi’s, WNBA, A$AP Rocky, the New York Knicks, and the New York City Ballet. Her film and creative work have been featured in publications including The New York Times, T Magazine, Hypebeast, i-D magazine and Vice.
She was named a finalist in the 2018 ADC Young Guns for her creative portfolio. The One Screen New York Film Festival named Parasco a finalist for Best Branded Content of the Year for her film Locker Room Talk for Nike’s Air Force 1 campaign and in Experimental Filmmaking for her film downtowngirlsbball. Prior to joining Loveboat, Parasco was with production house Sibling Rivalry.
Parasco has spoken on panels such as The Force is Female for Nike and on the NBA All-Star Panel (2020) in Chicago, both of which brought powerful storytellers around the world to speak on the importance of inclusive voices within visual stories. Additionally, Parasco’s photographic work was included in a book and museum exhibition in Harlem, New York titled CITY GAME (2020), curated by Spike Lee.
“Loveboat is committed to creating the opportunities that commercial work provides to push the boundaries of both style and narrative within anthemic filmmaking,” said Parasco.
“Elena is a force with a keen eye, whose poetry on film champions athletes, women, and the unheard voices,” says Jeff Baron, managing partner of the L.A. office. “Our commitment is to mentorship and director development at Loveboat and Elena’s passion for storytelling is a perfect fit.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More