Production company Superprime has added award-winning director Spencer Creigh to its roster for commercial representation in the U.S. Creigh's background in documentary filmmaking informs his instincts on performance and ignites his interest in telling genuine stories with purpose and depth. He has directed campaigns for Merck, the YMCA, Johnson & Johnson, GSK, X-Prize, Olympus, Citibank, and many others.
In 2019, Creigh won the Cannes Silver Lion for Direction of Reversal, a film for Merck for Mothers. That same year, he was named as a Young Guns finalist by the One Club, took home merit distinction in both Direction and Health at The One Show, and won Gold at Ciclope. Creigh garnered a Silver Clio for Direction of Push, a film for Merck for Mothers. Push was awarded another Silver and a Bronze CLIO, and is the most-watched piece of content in the brand’s history. Creigh has received two additional Cannes Lions and two additional Clios, along with other notable awards. Prior to joining Superprime, Creigh was handled in the ad arena by production house Florence.
“As a director, I strive to find the core emotional truth in every character and then give it the space it needs to breathe on screen,” said Creigh who’s enthused over joining Superprime’s high-profile roster of storytellers.
“Spencer is a tremendous emerging talent,” said Michelle Ross, managing director/EP of Superprime. “His work creates a powerful empathetic connection with the viewers. He is a wonderful addition to our roster and we look forward to working on the next chapter of his career with him.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More