Hybrid creative and production studio Ammolite Inc. has added photographer, director, and creative director Dana Trippe to its roster. This marks her first U.S. commercial signing.
As a self-taught photographer, Trippe began her career in the fashion industry before quickly segueing into music. Known for her work with musical artists like Haim, Demi Lovato, and Willow Smith, Trippe often serves as the creative director throughout the entire creative execution of a project. This highly collaborative process allows her to get to know the artists on a deeper level and grow with them, resulting in an authentic expression of their singular artistic voice.
“I love the creativity that exists within the music realm,” said Trippe. “Musicians have a direction on what they want their look and feel to be, so it’s fun to collaborate with them and help create a world of imagery that they can live within. I love being able to form ongoing relationships with artists and help them understand and grow their visions on a deeper level, while also evolving my own.”
Trippe’s work often references the retro futuristic aesthetic worlds of ‘70s B-movies and science fiction. She concepts her projects with postproduction in mind, creating conceptual foundations that support an amalgamation of practical and post elements, incorporating lighting techniques, set design elements, extensive post and often collage into her creations.
Ammolite’s founder and CEO Emil Nava said of Trippe, “Her art is the perfect blend of edgy and bold imagery mixed with high-fashion and refined beauty.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More