Global independent creative agency GUT Miami has added Dean Paradise and Bruno Mazzotti as its newest creative director duo. Hailing from FCB Chicago, the award-winning pair will be working across the agency’s clients, including RBI’s Popeyes & Tim Hortons, and Philadelphia Cream Cheese. They will report to the agency’s executive creative directors and partners Juan Javier Peña Plaza and Ricardo Casal.
At FCB Chicago, where they worked together for five years, Paradise and Mazzotti created multiple campaigns for clients including Getty Images, Glad and Liquid Plumr. There, they also worked on Michelob ULTRA’s 2019 Super Bowl campaign, “Sad Robot.” Together, they’ve won over 100 international awards, including multiple Gold awards at every major award show such as The Clio Awards, Cannes Lions, The ONE Show and more. In 2020, they ranked as the 8th Best Creative Directors at The ONE Show. They also won a Black Pencil at D&AD and helped FCB Chicago become Design Agency of the Year at the same prestigious award show.
In addition to Paradise and Mazzotti, the agency is also bringing on four new associate creative directors: Miguel Cedeño, who was previously at MullenLowe Delta in Ecuador; McDonald Predelus, who was previously at Havas NY; and creative duo Cara Johnson and Lauren Cooper, who came from McCann NY. GUT is also promoting creative pair Andrew Gonzalez and Willow Ennen, who were both formerly jr. art directors and have now become GUT’s newest art directors. Together, they’ve worked on the agency’s roster of clients, including Popeyes and Tim Hortons, among others. They also work closely with the agency’s team of creative directors, all of whom also report to Peña Plaza and Casal.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More