Multidisciplinary creative studio Los York has added New York-based estudi-image to its roster of talent. Established in 2019, estudi-image is a young, boundary pushing 2D and 3D design studio.
Creative directors Luke Guyer and Nil Serrïma met on the job and went on to co-found estudi-image. Catalan for studio, “estudi” encompasses their artistic space. “Image” is purposefully ambiguous, allowing for all types of visual creations to be concocted. Now a three-person unit with EP Veronica Höglund, estudi-image fleshes out teams on a project by project basis utilizing freelance artists, running the gamut from low budget to high, yet always with clients who are willing to take some visual risks.
Guyer and Serrïma’s shared desire to push into live-action led them to Los York, whose established arsenal of assets allows them to level up through partnership. They want to carry their distinctive blend of the surreal and hyperreal into live-action, creating a conversation between the two. They are curious about showcasing emotions in 3D that you normally wouldn’t be able to portray in live-action.
Examples of their style can be found in their project SS20 for the outdoor sportswear brand Salomon Advanced. It’s a visceral creation that highlights the brand’s advanced technology shoes through a dialogue between tech and nature, imagining where the two can exist–both in harmony and in conflict. Another notable creation is for Material Designers, or MA-DE–a project co-funded by the creative.eu program of the European Union for which estudi-image made a sensorial promotion video that speaks to the MA-DE platform and the complex, dynamic process of creating.
Seth Epstein, founder/CCO/director at Los York, described Guyer and Serrïma as “up-and-coming and inventive artists,” citing as a trademark quality “their ability to instigate through their visuals, while maintaining a classic and marketable finished piece.”
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More