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    Pedro Prado Named ECD For TBWAMedia Arts Lab, Miami

    By SHOOTUpdated:No Comments3864 Views
    Pedro Prado
    LOS ANGELES --

    TBWAMedia Arts Lab (MAL), the bespoke advertising agency dedicated to Apple, has hired Pedro Prado to serve as executive creative director, Miami.

    Prado joins from Leo Burnett Brazil where he held the title of creative executive VP. He has lived and worked in both the U.S. and his native Brazil, and has contributed to a wide range of brands, including Nike, Google, Fiat, Anheuser-Busch InBev, Mondelez, Leica and Honda.

    Prior to Leo Burnett, Prado spent almost 15 years at F/Nazca Saatchi & Saatchi–working his way from copywriter to creative director–and McCann Erickson before that. He began his creative advertising career as a copywriter and has been widely recognized for his work at major global advertising awards competitions, including D&AD, Clios and The One Show.

    Prado said, ”Craft, simplicity, impacting culture, surrounding yourself with talented and extremely nice people…Media Arts Lab believes in the same things I do. I couldn’t be more excited to join MAL, and I look forward to helping create and produce iconic work for Apple.”

    Claudia Machado, managing director for Media Arts Lab, Miami, described Prado as “a unique craftsmen” who will help expand the shop’s footprint in Latin America. 

    Brent Anderson, global chief creative officer for Media Arts Lab, commented: “Pedro’s intense passion for crafting lasting breakthrough work and his endearing presence as a leader uniquely position him to help vault Media Arts Lab forward into exciting and uncharted spaces. He is a team builder with impeccable taste and energy.”

    Category:News
    Tags:Brent AndersonClaudia MachadoPedro PradoTBWAMedia Arts Lab



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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