Veronica Beach has joined Pereira O’Dell as director, production. In this role, she is charged with overseeing the production of all client work, including operational oversight of Barrelhouse, the agency’s in-house production company. Beach is part of the Pereira O’Dell executive leadership team, reporting directly to creative chairman and co-founder PJ Pereira.
One of the most awarded female producers in advertising, Beach has won a plethora of creative awards, including over 100 Cannes Lions. Before joining Pereira O’Dell, she was global head of production for Ogilvy Brazil’s heavily awarded DAVID The Agency and founder of the poolhouse, a creative producer and production community. Previous campaigns produced by Beach include the Dove “Real Beauty Sketches” and Coca Cola’s “Crazy for Good” campaign.
Beach currently lives in Miami Beach, Fla. She previously resided in Sao Paulo, Brazil.
MSQ Acquires Creative Agency SPCSHP
Next generation independent creative, technology and media company MSQ has acquired New York-based creative agency SPCSHP. The acquisition more than doubles London-based MSQ’s presence in the U.S., increasing annual revenues in North America to $100MM and accelerating its ability to deliver agile, multi-disciplinary solutions that fuses together data, tech and creativity to build effective brand momentum for its clients. Terms of the SPCSHP deal were not disclosed.
MSQ’s ambitious international investment strategy to grow organically and through acquisition is backed by private equity groups One Equity Partners and LDC as it creates hubs of scale in North America, the UK and Europe.
Previously known as Big Spaceship, SPCSHP is an independent digital creative agency known for its innovative digital marketing strategies and solutions. With this acquisition, SPCSHP gains access to MSQ’s global network of best in class agencies, allowing it to provide a broader set of marketing solutions to its roster of Fortune 100 brands and better position itself for growth. Founder and chairman Michael Lebowitz and CEO Ranae Heuer will continue to lead SPCSHP as part of MSQ’s U.S. team, with SPCSHP’s 140 colleagues joining MSQ’s 1,200 colleagues operating across 13 global offices.
“SPCSHP is a shining light in the U.S., and its success is of huge credit to Michael, Ranae and the team. They have consistently delivered innovative creative work, executing integrated campaigns for their long-standing brand partners to a wide audience,” said MSQ global CEO Peter Reid. “The agency’s increasing scopes of work and recent wins are a testament to their value in the industry, and we’re delighted to have them as part of our group.”
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