Danny Robinson, chief creative officer, The Martin Agency, and Max Stinson, creative director, Wieden+Kennedy, have been named to the board of directors at The One Club for Creativity.
Robinson and Stinson were elected by a vote of The One Club membership and will begin their two-year terms effective the club’s March 22 board meeting.
Board member responsibilities include providing input and feedback on the club’s many professional development, education, inclusion & diversity and gender equality programs, connecting the club with advertising and design schools, and nominating top creatives to serve on juries for The One Show and ADC Annual Awards, both of which are currently open for entries.
“Throughout my career, I’ve done my best to find ways to join The One Club on its journey to make our industry the archetype for modern business,” said Robinson, whose work includes award-winning campaigns for Sprint, Major League Baseball, Snapple, Heineken and Pontiac. “I can’t wait to slide my seat up to the table now. It’s a genuine privilege to have this opportunity to team up with such an incredible group of talented people whom I’ve long admired and respected.”
“I was fresh out of school when I was first introduced to The One Show,” said Stinson, whose creative influence has touched some of advertising’s most iconic brands including Nike, Dodge, Chrysler, Old Spice and Powerade. “All I wanted back then was to create something that would be respected on that level. I am sincerely honored to be joining such a pillar of the ad community.”
Robinson and Stinson join a select group of global creative leaders who serve on the club’s national and international boards. Past board members include industry legends such as Bob Barrie, Lee Clow, Lee Garfinkel, Jeff Goodby, Sir John Hegarty, Ed McCabe and Dan Wieden.
“One reason why The One Club is so prestigious is because of its exceptional board of directors, an impressive group of the most prominent creative professionals in our field,” said Kevin Swanepoel, CEO, The One Club. “We’re thrilled to have Danny and Max on the board and look forward to their input on ways to expand our mission to support and celebrate the success of the global creative community.”
The One Club is a non-profit organization that puts revenue generated from awards entries back into the industry in the form of programs under its four pillars: Education, Inclusion & Diversity, Gender Equality and Professional Development.
The One Club for Creativity is producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines. Creative Week takes place in June, celebrating the intersection of advertising and the arts.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More