Indy8, the shop headed by Charlie Stanfield, has added London-based directing duo Pedro & James–consisting of Pedro de la Fuente and James Worsley–to its roster for commercial representation in the U.K., Ireland, Italy and Amsterdam. With backgrounds in editing, cinematography, photography and graphic design, together Pedro & James form a cohesive directing force with a sharp eye for aesthetic and detail. The duo’s most recent achievements include “Pandemic” which was filmed at the height of the COVID-19 pandemic. Shot across five continents, this beautiful and hard-hitting film documents the global effects of the virus, honing in on a variety of individuals whose lives have been impacted by COVID in heartbreaking and life-affirming ways. Pedro & James have turned out work for brands including Puma, Google, Casio, Dove, HP, Always, Nestle and Samsung….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More