Little Minx has added director Amandla Baraka to its roster for commercials and branded content. This is the first U.S. representation for the Brooklyn-based, self-taught director.
Having established herself as a fashion photographer, Baraka first made the transition to filmmaking by directing short videos for Pyer Moss, a high-fashion menswear line founded by the Haitian-American designer Kerby Jean-Raymond. “Focus Breathe-In,” a global Adidas campaign, soon followed. Baraka has helmed campaigns for Target, Facebook, and American Express.
Baraka’s work is honest and compelling, providing an energetic and vibrant study of the beauty in everyday life. Through intimate portraits and backstory-laden settings, she conveys the individuality of each person appearing on screen and lends authenticity to every story. Baraka’s work is an homage to empathy, humanity, and curiosity through which she hopes the viewer will find empowerment.
“Amandla has it. We can see it; we can sense it. It’s going to be our job and our honor to develop her full potential over the course of this year,” said Rhea Scott, founder of Little Minx.
“Little Minx had been on my radar for quite some time and when I finally got the chance to meet with the team, I knew it was right,” shared Baraka. “Rhea and Helen (Hollien, Little Minx EP) are fierce and powerful but in a warm way, just like me. I feel honored to have them see my potential and I’m excited for what our union will bring about.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More