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    Director Ryan Ebner Joins ArtClass For Commercials, Branded Content

    By SHOOTUpdated:No Comments3713 Views
    Ryan Ebner
    LOS ANGELES & NEW YORK --

    Bicoastal production company ArtClass has signed director/writer Ryan Ebner to its roster for U.S. representation spanning commercials and branded content. Known for his dry, understated brand of humor, Ebner, a performance-driven director with a sharp eye for casting, has had his work garner honors from the Cannes Film Festival, D&AD, and The One Show, among others. At ArtClass, Ebner has already wrapped a campaign for State Farm out of DDB.

    Ebner has helmed projects for such brands as Anheuser-Busch, Ford, P&G, Taco Bell, AT&T, Verizon, Reebok, Snickers, and Fox Sports. As a director, he had most recently been freelancing. His most recent company affiliation was Raucous Content. Earlier in his career he was repped by HSI. Ebner’s short film, Meanomorphosis, which earned him a Silver Lion at the Cannes Film Festival, cemented his evolution from :30 TV ads to long-format branded content and helped put him on the map as a comedic talent. Among his initial breakthroughs was earning a slot in SHOOT’s 2008 New Directors Showcase.

    The Light Side, his most recent and first non-branded short film, about an aging Sith Lord who learns humility, was given an exclusive world premiere at the 2020 Tribeca Film Festival. It was also included in the We Are One Film Festival–which combined the best films from Tribeca, Cannes, Sundance, Venice, and TIFF–and received more than 72K views in just a week on YouTube. 

    As a former creative director, Ebner is often asked to write on scripts he’s tapped to direct. Being part of the overall team gives him a special view into the project and allows him to solve non-traditional problems that agencies are facing in today’s ever-shifting landscape. It’s also made him a prime source for direct-to-client projects from companies like Apple, Fitbit and Activision’s “Call of Duty” franchise.

    “Brands and clients want directors who can offer a 360-degree approach to executing an idea,” said Ebner. “My writing background is just another tool I can offer up–and a chance for me to return to my roots. When I started directing, it was just a group of us agency folks writing and shooting our own stuff. It was pure creativity–guerrilla and gritty–because we were working with what we had, which is why I love directing: I want to make stuff.”

    Category:News
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    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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