A young man sits on a living room couch. Alongside it is a giant hourglass full of Skittles. He lifts the hourglass top, which is already ajar, grabs some Skittles and munches away.
His buddy, presumably a roommate, then enters the scene.
“I know it man,” he says to his seated pal.
“You know what?” says the Skittles chomping guy innocently.
“I told you not to eat the Skittles from my hourglass. Look at me, man. You’re speeding up time.”
He then removes his baseball cap, revealing a balding head.
“How many did you eat?”
The culprit responds, “Like two. Three.”
The sands of time are moving much faster than the rate of two or three lost Skittles, however. We now see the balding man has aged further, his face wrinkled beyond any Botox repair. He then feels fatigued and sits down, looking even more elderly by the moment. “I told you,” he mutters, only to say nothing further as he dozes off in the chair.
An end tag implores, “Warp the Rainbow. Taste the Rainbow,” accompanied by the Skittles logo.
This offbeat :30 was directed by Randy Krallman of bicoastal/international Smuggler for TBWAChiatDay, New York.
The TBWAChiatDay creative contingent included creative director Rob Baird, associate creative director/art director Kris Wixom, associate creative director/copywriter Alisa Wixom, exec producer Media Arts Matt Bijarchi, head of broadcast production Ozzie Spenningsby and senior producer Winslow Dennis.
Allison Kunzman exec produced for Smuggler with Cory Berg serving as producer. The DP was Bryan Nueman.
Editor was Lawrence Young of bicoastal Cosmo Street.
Post/effects house was Framestore, New York, with Raul Ortego as lead VFX/Inferno artist and James Razzall as exec producer.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More