By Jocelyn Noveck, AP National Writer
It's been more than three years since the #MeToo movement launched a culture-shifting conversation about sexual violence. But Tarana Burke, the activist who gave the movement its name, says concrete change has been incremental at best — and especially for Black survivors.
Now, Burke is part of a new initiative — called "We, As Ourselves" — in which three prominent groups are focusing on those survivors, who she says often feel that #MeToo has passed them by.
In an interview, Burke said that when #MeToo exploded into view in 2017, a result of the Harvey Weinstein scandal, "Black women just kept saying, 'Where are WE? Where ARE we? Where do we show up?'"
"The world was changing but we weren't being swept up in those changes," she said. "It's almost like trickle-down theory: 'Let's just hope some of this goodness will trickle down to Black folks and they will benefit from it.' Well, that's not going to happen unless we are intentional" about addressing the issue.
The initiative, announced Wednesday, is a collaboration between 'me too.' International, the group founded by Burke; the National Women's Law Center; and the TIME'S UP Foundation.
In a statement, the groups said they were working together to create safe spaces for Black survivors; to confront narratives "that harm and silence Black survivors;" and lastly to come up with new practices that will help get Black survivors "believed, heard, and supported."
Burke said the most important immediate impact will simply be that a national conversation is being had.
"The biggest part is there IS an initiative," Burke said. "There's been work done on local levels, by grass-roots community organizations. But we've never had a national campaign specific to Black survivors of sexual violence."
She added that few people realize just how little the issue is spoken about in the Black community. "So raising the flag and having decided to talk about it alone is a big deal."
Among the initiative's concrete plans: narrative research; conversation guides; a five-part event series; and "rapid-response tools" to support Black survivors who come forward. A week of action is planned for Sexual Assault Awareness Month in April. The coalition also released a "Love Letter to Survivors," a video tribute from activists and celebrities like Gabrielle Union-Wade, Jurnee Smollett, Tamron Hall and Valerie Jarrett, the former adviser to President Barack Obama.
"The labor of Black women lies at the core of our culture, our economy, and our democracy, yet our voices and our needs are continually sidelined and ignored both by the media and our institutions writ large," said Fatima Goss Graves, president and CEO of the National Women's Law Center, in a statement. "Safety begins by listening to Black survivors and trusting them to know the conditions that will allow them to rise to the fullest of their potential, above the harm and trauma that continually tries to silence them."
Added Monifa Bandele, chief operating officer for TIME'S UP Foundation: "For generations, Black women have been excluded from the conversation and, when they are included, the narratives created around Black survivors, women, and girls are dangerous, destructive, and undermine their credibility and experiences at every turn … We will no longer allow this to happen under our watch."
Burke noted that one of the main obstacles for Black survivors of sexual violence is the fact that conversation is dominated in the media by accusations against powerful and famous men — and little else.
"We had the R. Kelly documentary, the Russell Simmons documentary," she said, "and we were, like, 'OK that's not really our stories. That's A story, but it's not representative of most people's lives and experiences."
She also said that during the conversations about racial equality that dominated the national stage in recent months, there had been little mention of sexual violence, and that when she tried to raise it she was told by some: "This is not the time."
"We tend to segment things," she said, but "these things are inextricably linked to me."
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More