Fallon has promoted Kara Buckner to agency president and Nikki Baker and Leslie Shaffer to co-chief creative officers. Buckner has been elevated from managing director and retains her title as chief strategy officer. Baker and Shaffer have been promoted to co-CCOs from their role co-leading the agency’s creative department in New York.
Together, Buckner, Baker and Shaffer will be responsible for helping Fallon across its Minneapolis and NY offices navigate client and cultural challenges related to the pandemic and a rapidly shifting media environment while tapping into the opportunities of new talent, new clients, and modern ways to help brands reach their objectives through creativity. Matt Garcia, who joined the agency from Publics Groupe partner agency Rokkan last summer, will continue in his role as managing director, New York. All four will report to CEO Rocky Novak.
Fallon has charted consecutive years of growth, with momentum coming through new work for clients like Walmart, Arby’s, KeyBank, Hotwire, Comedy Central, Showtime, Back Market, Minnesota Timberwolves, and more.
As a strategic-creative leadership team, Buckner, Baker and Shaffer have turned out new work for brands like Walmart, KeyBank, American Home Shield, and Back Market.
Buckner previously worked for Fallon from 1997 to 2010 when she helped lead Emmy and Effie-winning efforts for PBS and United Airlines. After running her own consulting practice for nearly a decade and working with brands like Google, Nestle Purina, and Target, she returned to the agency in 2019 as chief strategy officer and managing director. She now heads the account leadership and strategy departments, setting vision and driving strategic, creative, and operational excellence across the agency. Baker and Shaffer joined Fallon as co-executive creative directors in 2018 with accolades that include Cannes, Clio, D&AD and The One Show awards.
Movie Armorer On “Rust” Pleads Guilty To Gun Charge In Separate Case
The weapons supervisor in the fatal shooting of a cinematographer by Alec Baldwin on the set of the Western film "Rust" pleaded guilty Monday to a separate criminal charge of carrying a gun into a licensed liquor establishment.
Movie armorer Hannah Gutierrez-Reed agreed to change her plea to guilty on the charge in exchange for a reduced sentence of 18 months supervised probation.
Judge T. Glenn Ellington approved the agreement that allows Gutierrez-Reed to begin probation while serving out an 18-month prison term at a New Mexico state penitentiary for involuntary manslaughter in the fatal shooting of cinematographer Halyna Hutchins.
In the "Rust" case, prosecutors blamed Gutierrez-Reed for unwittingly bringing live ammunition onto the movie set and for failing to follow basic gun safety protocols.
Gutierrez-Reed shuffled into the Santa Fe courtroom Monday in a beige jumpsuit, handcuffs and ankle shackles to change her plea to guilty and waive her right to trial.
"I'd just like to apologize to the court and thank you for your judgment today," she said.
The case stems from evidence that a few weeks before "Rust" began filming in October 2021, Gutierrez-Reed carried a gun into a downtown bar in Santa Fe where firearms are prohibited.
Special prosecutor Kari Morrissey said Gutierrez-Reed filmed herself in the bathroom of the bar with a handgun — explaining how she snuck in the prohibited firearm in a video that was obtained when authorities searched the armorer's phone during the "Rust" investigation.
Gutierrez-Reed was convicted in March at trial of involuntary manslaughter in the fatal shooting of Hutchins. She has an appeal of that conviction pending in a higher court.
Baldwin, the lead actor and... Read More