The Bigger Picture, the L.A.-based production house led by founder Tracy Mays, has added directors Humbi Entress and Martines to its roster for North American representation spanning commercials and branded content. This marks the first U.S. representation for both filmmakers.
Entress, a passionate snowboarder, surfer, adventurer and art addict, started his career with snowboard films and documentaries. With his first films in advertising, Humbi earned recognition at the Swiss National Awards, and producers and agencies took note as he started filming projects for clients around the world. He is an expert in working with real people, integrating them authentically in narratives with natural surroundings. Entress has directed for such brands as Swisscom, Heineken, SBB, BKW, AXA and KFW Bank.
Entress shared, “I enjoy exploring–relationships between people and nature, the contrasts we see on the surface vs the things that connect us on a deeper level–and taking audiences along for the journey.”
Frank Martin Schmidt–known as the artist Martines–was born in Germany and spent his childhood in New York. His lifelong passions: film and sports. Martines began his career as a journalist, working for German television and filming documentaries both as a camera operator and director. This experience enhanced his storytelling intuition and ability to capture moments of humanity. A career in advertising soon followed, with Martines’ astute ability to hone story a key facet to his success in shortform collaborations, with an emphasis on joyful exuberance and the beauty of culinary experiences. His reel includes spots for Muller Chocalat, 7 Days, Maggi Nestle, and Rauch Juice Bar.
“Taking a closer look or seeing things from a different perspective, can transform the ordinary into the unexpected,” noted Martines. “Whether creating a magical landscape or connecting to the playful fun of sharing great food, I strive to invite the audience in to the experience.”
Martines and Entress join a directorial roster at The Bigger Picture which includes Caswell Coggins, Jones and Amir Mokri along with a collection of affiliated creators.
“If there’s a lesson in 2020–and there were many–it is that storytelling is vital and cinematic communication carries us forward,” said Mays. “Both Humbi Entress and Martines are at the top of their craft–creating original and inspiring work that connects brands to audiences genuinely, and with entertainment value.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More