International production company Great Guns has added director, DP, visual artist, and photographer Samuel Bayer to its roster for representation in the U.S., U.K. and Asia spanning commercials, branded content and music videos.
Bayer launched his career with the decade-defining music video for Nirvana’s “Smells Like Teen Spirit”–which now has over 1.2 billion views on YouTube alone. Since then, he’s showcased landmark visuals and a distinct editing style in music videos for David Bowie, The Rolling Stones, Smashing Pumpkins, Green Day, My Chemical Romance and many more.
Bayer’s talents extend far beyond the realm of music videos. His revolutionary “If You Let Me Play” spot for Nike won an AICP Show honor for Best Direction, while his Packard-Bell spot, “Home” won AICP distinction for Cinematography, Direction, and Production Design. His work on Mountain Dew’s “Showstopper” earned him Clio Awards for Best Direction and Best Cinematography while his Super Bowl spot for Chrysler, “Born of Fire,” garnered an Emmy and five Cannes Gold Lions. His commercials for Mercedes-Benz, Pepsi, BMW, and Budweiser have added to his collection of Clios and Andys while his debut feature film, A Nightmare on Elm Street, grossed over $120 million worldwide.
In the art world, Bayer’s one-man photography show was exhibited at the Ace Gallery in Los Angeles and a selection of his films are in the permanent collection at the Museum of Modern Art in New York. He is also co-founder of All Time Comics, an independent publisher with several titles currently being developed for film and television. His upcoming exhibition, Love in the Age of the Plague, will take place in Berlin later this year.
Bayer’s most recent projects, shot under strict COVID-19 protocols, continue to show the scale and flair he’s known for. These include the striking music video for The Avett Brothers entitled “This Land is Your Land” and the “Guardians” spot for Sean Penn’s non-profit organization CORE (Community Organized Relief Effort). Prior to joining Great Guns, Bayer had most recently been with Minted.
Oliver Fuselier, managing director and EP of Great Guns USA, said, “I’ve followed Samuel Bayer for years and recently came upon the spot he did for Sean Penn’s non-profit, CORE. I thought it was beautiful and poignant, so decided to look back at his work–from commercials to music videos. I found they were as relevant in every way today as they were when he made them. After talking to him, I found that he had grown, made changes in his life, and that his work was as strong as ever.”
Laura Gregory, founder of Great Guns, shared, “Everyone knows Samuel Bayer’s work. I’ve watched from across the pond as he constantly breached the boundaries of most directors’ minds, time and time again with breath-taking visuals, edgy, passionate music videos and films. I’m excited to get to know Samuel and to be part of a team finding him opportunities, be they film, music or artistic endeavors in the U.K., USA, and Asia.”
Bayer commented, “With all my success, I’ve made a variety of mistakes in this business. They’re lessons that I’ve tried to learn from and, although I’ve worked with some amazing people in this business, I’ve never found a home that I was really comfortable at. I love Oliver and Laura’s outlook on the industry, they’re both seasoned veterans and their enthusiasm for the advertising business is intoxicating. I could not be happier than I am now joining the Great Guns family, and I can’t wait to see where it takes me.”
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More