Sarah Jayne Gipson has joined San Francisco-based Gumas Advertising as digital marketing manager. Gipson has more than two decades of experience developing and managing digital marketing encompassing online campaigns, email marketing, search engine optimization, lead generation, web development, ecommerce, and analytics. She comes to Gumas having led digital efforts for a variety of brands including Shakey’s Pizza, St. Vincent’s Jewelry, Sammy’s Camera, and other consumer and B2B brands. Gipson is an award-winning affiliate marketing manager and holds certifications in Advanced Google Analytics and HubSpot Inbound Marketing….
CM Group, a family of martech companies focused on multichannel campaign management and email marketing, has appointed David Scott to its board of directors. Scott was most recently the head of global business marketing at Twitter, and previously the founder and CEO at Marketfish, a marketing SaaS platform focused on automating email marketing campaigns. He also served as the head of marketing at multiple enterprises, including AT&T, Honeywell and Peoplesoft, as well as several successfully acquired startups. Scott will be working closely with the leadership team at CM Group to further accelerate enterprise market growth and multichannel expansion across CM Group brands, including Campaign Monitor, Sailthru, Emma, Delivra, Liveclicker, Vuture and Selligent Marketing Cloud. Insight Partners, CM Group’s majority investor, was an early investor in Twitter and identified Scott for the CM Group board appointment. Deven Parekh, managing director at Insight Partners, will step down from the board….
