Transatlantic production company Loveboat, which launched last month, has signed Matt Bieler to its diverse cooperative of directors and inter-disciplinary artists. Loveboat will represent Bieler in the U.S. and France. He had earlier been handled in the American ad market by RESET and prior to that Serial Pictures. Bieler is currently repped by Academy Films in the U.K., Ad hoc Content in Canada and John Spary Associates elsewhere (with the exception of North America, the U.K., Germany and Italy).
Since California native Bieler earned a slot in SHOOT’s 2012 New Directors Showcase, he has put together a body of work that is both cinematic and poetic. From documentaries to commercials, features to short branded content films, Bieler has collaborated with clients such as Apple, Samsung, Coca-Cola, Bose, Adidas, Heineken and Modelo. He’s worked with celebrities such as Benicio Del Toro, Anderson.Paak, Stephen Curry, Russell Wilson, Rakim, and Misty Copeland. Bieler’s acclaimed short films and episodic television work reflects a wide range of interests while constantly searching for the simplicity of humanity. Bieler’s deeply touching 3 Queens, a celebration of three mothers in three different regions of the country as told through the eyes and voices of their children, was featured on BuzzFeed and The Huffington Post and has over 6 million views online.
Most recently, his short horror film Visible was included in Hulu’s holiday collection Bite Size Halloween. The series featured 30 short films spanning all genres, topping out at only two minutes each. Bieler has long loved the horror genre as a means to inspect the darker sides of humanity. His experience helming PSA campaigns that tackle intense topics such as cyber-bullying and gun violence, and the effect on kids, informed his choices in Visible. In the film, he explores the way that kids process grief, while also managing to entertain and captivate the audience visually.
Bieler said of Loveboat, “The culture they are creating and the standard of work they produce is inspiring and invigorating. I can’t wait to get to work with them.”
“Matt brings humanity and grace to often socially charged subject matter,” said Jeff Baron, managing partner of Loveboat’s L.A. office. “This is distinctive, and it’s rare. We are happy to represent him and to take his career into the next stage, aiding him in his creative pursuits and challenges.”
Loveboat maintains bases of operation in Paris and Los Angeles.
