Transatlantic production company Loveboat, which launched last month, has signed Matt Bieler to its diverse cooperative of directors and inter-disciplinary artists. Loveboat will represent Bieler in the U.S. and France. He had earlier been handled in the American ad market by RESET and prior to that Serial Pictures. Bieler is currently repped by Academy Films in the U.K., Ad hoc Content in Canada and John Spary Associates elsewhere (with the exception of North America, the U.K., Germany and Italy).
Since California native Bieler earned a slot in SHOOT’s 2012 New Directors Showcase, he has put together a body of work that is both cinematic and poetic. From documentaries to commercials, features to short branded content films, Bieler has collaborated with clients such as Apple, Samsung, Coca-Cola, Bose, Adidas, Heineken and Modelo. He’s worked with celebrities such as Benicio Del Toro, Anderson.Paak, Stephen Curry, Russell Wilson, Rakim, and Misty Copeland. Bieler’s acclaimed short films and episodic television work reflects a wide range of interests while constantly searching for the simplicity of humanity. Bieler’s deeply touching 3 Queens, a celebration of three mothers in three different regions of the country as told through the eyes and voices of their children, was featured on BuzzFeed and The Huffington Post and has over 6 million views online.
Most recently, his short horror film Visible was included in Hulu’s holiday collection Bite Size Halloween. The series featured 30 short films spanning all genres, topping out at only two minutes each. Bieler has long loved the horror genre as a means to inspect the darker sides of humanity. His experience helming PSA campaigns that tackle intense topics such as cyber-bullying and gun violence, and the effect on kids, informed his choices in Visible. In the film, he explores the way that kids process grief, while also managing to entertain and captivate the audience visually.
Bieler said of Loveboat, “The culture they are creating and the standard of work they produce is inspiring and invigorating. I can’t wait to get to work with them.”
“Matt brings humanity and grace to often socially charged subject matter,” said Jeff Baron, managing partner of Loveboat’s L.A. office. “This is distinctive, and it’s rare. We are happy to represent him and to take his career into the next stage, aiding him in his creative pursuits and challenges.”
Loveboat maintains bases of operation in Paris and Los Angeles.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More