A single oil barrel rolls down a road. Soon it’s joined by another. Before you know it, oil barrels are seemingly everywhere for all the world to see, rolling through the center of a town with people looking on.
As the population of rolling barrels grows, we hear a voiceover relate that 1.5 million barrels of foreign oil come into this country every day. “If only one-third of us drove clean diesel, we could send it all back.”
At this point, we see the barrels rolling onto their destination–aboard a large ship to return to foreign lands.
A tag carries the slogan, “Diesel. It’s no longer a dirty word,” followed by the Audi logo.
Douglas Avery of bicoastal Furlined directed “Oil Parade” for Venables, Bell & Partners, San Francisco.
The Mill L.A. was involved in early pre-pro planning and filmed tests using real oil barrels and experimenting with CG replicas. The finished commercial utilizes a mixture of in camera action and 3D barrels animated using Massive.
Editor was Paul Martinez of Arcade, Los Angeles.
Kenny Segal was composer, Dave Gold the creative director, Dean Hovey the sound designer and Ann Haugen the exec producer for music house Elias Arts.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More