Chimney Vigor Group–a global studio specializing in communications, production, entertainment and MarTech that serves as an advertising and social media agency, production and tech company all rolled into one–has hired Laura Romeu as chief growth officer for its new health and wellness vertical. She will operate out of the shop’s NY office. In her new role, Romeu will lead the business development and strategic partnerships for category brands and companies focusing on Chimney’s end-to-end content strategy, production, distribution, and analytical services. With over 20 years of marketing experience, both on the client and the agency side, Romeu has worked across global pharmaceutical companies, medical and scientific communications agencies, technology-driven big data companies, and tech-enabled patient support service providers. She has knowledge in strategic marketing, communications, brand management and planning, product launch, customer engagement, business development/diversification, account management/development, and market research. Romeu started her career at Merck & Co. as a sales representative and later moved into roles as marketing and product manager and manager of government relations programs. During her nearly 10-year tenure at Merck, she spent three years in Spain, working with cardiovascular brands, focused on launches and line extensions, before moving back to the U.S. It was then that she realized she was interested in market research, customer insights and the communication and messaging for brands, which led her to her next position at Saatchi and Saatchi Wellness. Since then, Romeu has held executive positions at Cline Davis and Mann, Digitas Health Lifebrands, IMS Health, and ConnectiveRx. She has also started her own consultancy–Brand Strategy Consulting–and worked as an independent marketing strategist for different agencies….
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More