WoodShop has promoted long-time team member Michelle Pak to creative director/director. WoodShop and Pak unveiled a new Burger King tie-in this month, promoting a chance to win a Sony PlayStation®5 game console. Pak began her WoodShop tenure eight years ago as a designer, working her way up to art director and now creative director/director, proving adept at design and mixed media. Her love for physically making things jump-started her career as an industrial designer where she created high-end products for CB2, Crate and Barrel and Pottery Barn. This paved the way into the world of fashion and cosmetics where she translated her design knowledge into packaging and graphics. Pak’s desire to stay on the cusp of cutting-edge design led her into the fast-paced, motion graphics industry where she could maximize her wide ranging skill set and continuously evolving aesthetic. She soon found her creative home at WoodShop where her passion for all things design could be fostered, working closely with company founders, ECD/director Trevor Shepard and EP Sam Swisher. A graduate of Otis College of Art and Design, Pak freelanced at King and Country, Logan and Mirada, before joining WoodShop…..
Ruben Schreurs has been named to the newly created role of group chief product officer at independent global media and marketing consultancy Ebiquity. Schreurs’ appointment–part of a broader restructuring of the group under new CEO Nick Waters–signals Ebiquity’s focus on scaling the client value of its existing strong product and service set while developing new forward-looking media management solutions to deliver significant value to brand owners. A key part of Schreurs’ role will be developing and launching new products and services for clients looking to increase media effectiveness in a digital media ecosystem that is ever more complex with a myriad of challenges from ad fraud through to viewability, brand safety, and attribution….
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More