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    CumminsNitro Scores Grand Hat Trick At Cannes

    By SHOOT StaffUpdated:No Comments1458 Views
    Tourism Queensland's "The Best Job In The World"

    Tourism Queensland's "The Best Job In The World" Campaign Scores Third Grand Prix, This Time In Cyber Competition

    CANNES, France --

    Tourism Queensland’s “The Best Job In The World” campaign from Australian agency CumminsNitro is also proving to be a “Best In The World” entry at the Cannes Lions International Advertising Festival, taking its third Grand Prix, this one in the Cyber Lions competition in the website/interactive campaigns category. The Cyber honor comes on the heels of the campaign earning Grand Prix distinction in the Direct and PR categories.
        Meanwhile there were two other projects having a Grand time as well as Fiat’s “eco:Drive” from AKQA, London, copped the Cyber Grand Prix in the online advertising/innovative ideas category, and the alternate reality game “Why So Serious?” promoting the Batman feature film The Dark Knight for Warner Bros, created and produced by 42 Entertainment, Pasadena, Calif., scored the Cyber Grand Prix in the viral category.
        “Why So Serious?” brought Batman’s Gotham City to life through varied media and platforms, and attracted more than 10 million players worldwide. This marks the second consecutive year that 42 Entertainment garnered a Cyber Grand Prix at Cannes, with last year’s honor coming on the strength of “Year Zero,” an alternate reality experience and first of its kind concept album combining music with multimedia and interactive storytelling for Nine Inch Nails.
        Fiat’s “eco:Drive” wooed Cannes judges by providing a detailed peek into motorists’ driving habits thanks to a USB flash drive that connected their cars and computers.
        And Tourism Queensland’s “The Best Job In The World” invited job seekers from around the globe to apply and audition online for an idyllic gig as caretaker for Queensland’s Hamilton Island. The contest wove its way into the cultural fabric, generating a buzz and extensive media coverage in traditional and nontraditional media.

    Good as Gold
        Besides the aforementioned Gold Lion winners who earned Cyber Grand Prix kudos, there were other high profile Gold Lion recipients at Cannes, perhaps most notably Doritos’ “Hotel 626” and Burger King’s “Whopper Sacrifice.”
        The latter, out of Crispin Porter+Bogusky, Miami and Boulder, Colo., leveraged Facebook so boldly that even the social networking site wasn’t exactly sure what to make of it.
        And “Hotel 626” from Goodby Silverstein & Partners, San Francisco, linked mobile, Twitter, Facebook and a faux documentary to attain a richly scary web universe, engaging people by striking an emotional chord.
        The Doritos project helped Goodby earn the Cyber Agency of the Year mantle.

    Category:News



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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