By David Bauder, Media Writer
NEW YORK (AP) --President Donald Trump can still be a potent television draw, although in the case of "60 Minutes" this past week, it probably wasn't what he intended.
The 17.4 million people who watched the CBS newsmagazine, featuring interviews with Trump and Democratic opponent Joe Biden, was the show's biggest audience in more than two years, the Nielsen company said. This was despite an angry president releasing an unedited version of his talk with Lesley Stahl on Facebook three days in advance because he didn't like the questions.
Since "60 Minutes" had been averaging 10.3 million viewers so far this season, clearly some people wanted to see the broadcast after hearing about the controversy, or saw the full tape and were curious about how CBS edited it.
Stahl made one reference to the dispute in her introduction, saying "we had prepared to talk about the many issues and questions facing the president, but in what has become an all-too-public dust-up, the conversation was cut short."
It was the biggest "60 Minutes" audience since March 25, 2018, another episode that Trump surely didn't want people to see since it featured an interview with adult film star Stormy Daniels. She alleged she had an affair with Trump, who denied it.
With the election near, Nielsen had more superlatives for cable news. Fox News Channel's Tucker Carlson recorded the most-watched month ever for a cable news program. October has also represented the most-watched month in prime time for both CNN and MSNBC.
Behind the World Series, Fox was the most popular broadcast network in primetime, averaging 8.2 million viewers. NBC had 5.8 million viewers, ABC had 4.6 million, CBS had 4.4 million, Ion Television had 1.2 million, Univision had 1.1 million, Telemundo had 1 million and the CW had 620,000.
Fox News Channel led the cable networks, averaging 5.16 million viewers in primetime. MSNBC had 2.65 million, CNN had 2.4 million, ESPN had 2.14 million and Hallmark had 1.19 million.
ABC's "World News Tonight" led the evening news ratings race with an average of 8.6 million viewers. NBC's "Nightly News" had 7.2 million viewers and the "CBS Evening News" had 5.3 million.
For the week of Oct. 19-25, the 20 most popular programs, their networks and viewerships:
1. "60 Minutes," CBS, 17.4 million.
2. "Presidential Debate," Fox News, 15.47 million.
3. NFL Football: Seattle at Arizona, NBC, 14.31 million.
4. "Debate Analysis," Fox News, 12.19 million.
5. NFL Football: Arizona at Dallas, ESPN, 11.83 million.
6. "Debate Preview," Fox News, 11.33 million.
7. "Presidential Debate," ABC, 11.25 million
8. "NFL Post-Game" (Sunday), Fox, 10.91 million.
9. "Presidential Debate," NBC, 10.64 million.
10. NFL Football: N.Y. Giants at Philadelphia, Fox, 10.47 million.
11. World Series, Game 5: L.A. Dodgers vs. Tampa Bay, 10.06 million.
12. World Series, Game 4: L.A. Dodgers vs. Tampa Bay, 9.33 million.
13. World Series, Game 1: Tampa Bay vs. L.A. Dodgers, 9.27 million.
14. World Series, Game 2: Tampa Bay vs. L.A. Dodgers, 9.11 million.
15. "NFL Pre-Game," NBC, 8.88 million.
16. "The Voice" (Monday), NBC, 8.21 million.
17. "Tucker Carlson Tonight" (Thursday), Fox News, 8.17 million.
18. World Series, Game 3: L.A. Dodgers vs. Tampa Bay, Fox, 8.16 million.
19. "NFL Pre-Game," Fox, 8.13 million.
20. "NFL Post-Game" (Monday), Fox, 8.09 million.
Global Shop Ralph Partners With Talent Agency Tulsea To Create Content For Brands
Global creative agency Ralph has entered into a partnership with Tulsea, a strategic talent and content management company based in India, that will bring together expertise across talent, brands and content.
Expanding on Ralph’s mission to make content people love and share, the new partnership with Tulsea and its deep roster of talent brings this offering to life in more effective, global, and creative ways. By matching the right talent and curious creatives, they will help adventurous clients to grow and develop authentic relationships with passionate communities.
Combined services will include strategic advisory across brand, audience outreach, social media and content, along with content production and ideation, and distribution strategies.
“For the past 20 years, we have always been driven to evolve ourselves creatively and take on new challenges,” said Chris Hassell, CEO, founder of Ralph, headquartered in London with offices in New York, Los Angeles and Tokyo. “I can’t wait to work with Tulsea and offer a new level of original content creation, taking brands and their relationship with audiences to new heights.” Ralph clients include Netflix, Amazon Prime, Spotify, SkyTV, Lionsgate, Disney+, Hulu and AppleTV+.
“Ralph’s team and work embody a spirit and culture of light-heartedness and top-notch creativity,” said Datta Dave, CEO, co-founder of the Mumbai-based Tulsea. “We represent the largest roster of high-quality writers and directors across India, and look forward to enabling our talent in more exciting ways to help brands through this partnership.”
This partnership follows the launch of Ralph magazine across key global markets. Celebrating “Pop Culture For The Fun Of It,” the magazine covers... Read More