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    Tool Launches Influencer Director Division; Wesley “Wuz Good” Armstrong 1st To Join Roster

    By SHOOTUpdated:No Comments5906 Views
    Wesley "Wuz Good" Armstrong

    Tool of North America has launched an influencer director division. The new entity hits the market with its first director, Wesley “Wuz Good” Armstrong, a noted social influencer (3.1 million followers) and content creator. Leading the new Tool division is Alexandra DelHoyo, director of influencer partnerships, who brought Armstrong on board. DelHoyo previously served as director, influencer partnerships, for seven years at influencer agency, theAudience.

    With 25 years of experience helping brands define their voices and connect to audiences across content, experiential and digital campaigns, Tool views its influencer division as a means to assist influencers advance their careers in film and commercial direction.
     
    “We felt the need to build this division to provide a clear path for social content creators to showcase their creativity, charisma, uniqueness, nerve, and talent through commercial and film production,” said Erich Joiner, founder at Tool of North America. “Influencers are in actuality deeply creative digital natives with filmmaking acumen. What differentiates influencer directors from other directors is their ability to combine creative and media into one driving force. They can blend a creative vision with a large social following, and the result is just incredible. The talent is there, and we have the opportunity to work with these creators to usher in the next generation of commercial filmmakers.”
     
    Armstrong, who sits at the intersection of filmmaking and social media influence, has produced branded entertainment for brands such as Lyft and T-Mobile. His original series Couples Night became one of the most popular shows for Facebook Watch and earned him a Best Director’s nomination at the 2018 Streamy Awards. Manager Byron Ashley of Settebello Entertainment and attorney Roger Patton represent Armstrong.
     
    Armstrong related, “I have spent the past decade creating branded content for the web, and I know that with Tool, I’ll have the firepower to level up and expand my career into major commercials.”

    DelHoyo added that Tool’s “mission is to help our partners make more, impactful connections with audiences by equipping today’s top social influencers with world-class resources to elevate their craft and deliver exceptional content for our clients. These storytellers blend creative vision with social marketing expertise to create compelling branded content for a built-in audience. We are proud to partner with Wes and help him take the next step in his career as an artist and creator. We hope to become a haven for more talent looking to follow in his path.
     
    Tool of North America’s influencer division also recently completed a project with Amazon Prime Video with future campaigns slated to roll out before the new year.

    Category:News
    Tags:Erich JoinerinfluencersTool of North AmericaWesley

    Director Kacper Larski Joins RSA Films For Spot Representation

    Tuesday, November 12, 2024

    RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.

    Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.

    “The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling--a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”

    “Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”

    “Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More

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