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    R/GA Promotes Tiffany Rolfe, Ben Williams To Global Leadership Roles 

    By SHOOTUpdated:No Comments2800 Views
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    Tiffany Rolfe
    NEW YORK --

    Tiffany Rolfe and Ben Williams have been elevated to join R/GA’s worldwide leadership team as global chief creative officer and global chief experience officer, respectively. Their promotions come as R/GA enters the newest phase of its business model focused on innovating upon the connection between brand marketing and customer experience, and designing businesses and brands for a more human future.

    Formerly EVP, U.S. chief creative officer, Rolfe has been with the company for nearly two years. This summer, U.S. project work included Verizon’s “Pay It Forward: Live,” a response to the impact COVID-19 has had on businesses, as well as Reddit’s first brand campaign, “Up the Vote,” showing people how the power of voting on their platform can translate into voting in our elections. 

    “It’s more important than ever that brands lean into their purpose and iteratively respond to culture,”” said Rolfe. “I look forward to working with our teams around the world to create marketing as brand experience that invites participation. Today customers aren’t spectators.” 

    Williams is an R/GA nine-year vet. A long-time collaborator with Nike, Williams has helmed some of R/GA’s most iconic work with the client, including Nike+ FuelBand, Apple Watch Nike+, the first ever voice-activated shoe drop “Hey Google, Ask Nike” and A/R Jordan. 

    “I am excited to lead our experience practice into a new era with an extraordinary team of designers and creatives” said Williams who prior to his promotion served as SVP/ECD, head of creative. “Change is nothing new to me, I seek it and embrace it, which is why R/GA has been a ‘home’ for me. It’s built for change.” 

    Rolfe and Williams will partner to help CXOs and CMOs collaborate to create differentiated experiences and messages that are optimized for customers. Together, they’ll facilitate stronger partnerships that exist beyond the scope of a project to help clients build fully connected brands. 

    Global CEO Sean Lyons stated, “Our newest positioning aims to fortify the connection between digital experts and brand marketers and Tiff and Ben have created some of R/GA’s most iconic work at this intersection; we couldn’t be happier that they’re taking the reins.”

    Category:News
    Tags:Ben WilliamsR/GASean LyonsTiffany Rolfe



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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