By Barbara Ortutay, Technology Writer
OAKLAND, Calif. (AP) --Facebook is pushing back on new Apple privacy rules for its mobile devices — and putting app developers in the middle.
Apple will soon require apps to ask users for permission to collect data on what devices they are using and to let ads follow them around on the internet. The social network said Wednesday that those rules could reduce what apps can earn by advertising through Facebook's audience network.
Facebook said it expects "less impact" on its own advertising revenue than on the ad-supported businesses that rely on its audience network to promote their apps. The audience network allows Facebook and Instagram advertisers to place their ads elsewhere on the internet.
Apple says the latest version of its mobile operating system, iOS 14, is designed to protect people's privacy. It will require apps to ask users for permission to collect and share data using a unique code that identifies their iPhones and iPads. The update is due later this fall.
Facebook said that because of this change, it will no longer collect the identifier for advertisers on its own apps for iOS 14 devices. It is also asking businesses to create a new ad account that is dedicated solely to running ads for apps for iOS 14 users in order to comply with Apple's new rules.
In Facebook's second-quarter earnings call last month, finance chief Dave Wehner said the company is "still trying to understand what these changes will look like and how they will impact us and the rest of the industry. But the very least, it's going to make it harder for app developers and others to grow using ads on Facebook and elsewhere."
He also called targeted ads "are a lifeline for small businesses, especially in a time of COVID."
Apple, on the other hand, said it is intent on giving people more choice over how they want to be tracked by companies on the internet — and the ability to say no if they don't.
Full Lineup Set For AFI Fest; Official Selections Span 44 Countries, Include 9 Best International Feature Oscar Submissions
The American Film Institute (AFI) has unveiled the full lineup for this year’s AFI Fest, taking place in Los Angeles from October 23-27. Rounding out the slate of already announced titles are such highlights as September 5 directed by Tim Fehlbaum, All We Imagine As Light directed by Payal Kapadia, The Luckiest Man in America directed by Samir Oliveros (AFI Class of 2019), Zurawski v. Texas from executive producers Hillary Clinton, Chelsea Clinton and Jennifer Lawrence and directors Maisie Crow and Abbie Perrault, and Oh, Canada directed by Paul Schrader (AFI Class of 1969). A total of 158 films are set to screen at the 38th edition of AFI Fest.
Of the official selections, 48% are directed by women and non-binary filmmakers and 26% are directed by BIPOC filmmakers.
Additional festival highlights include documentaries Architecton directed by Victor Kossakovsky; Cheech & Chong’s Last Movie directed by David Bushell; Devo directed by Chris Smith about the legendary new wave provocateurs; Gaucho Gaucho directed by Michael Dweck and Gregory Kershaw; Group Therapy directed by Neil Berkeley with Emmy® winner Neil Patrick Harris and Tig Notaro; No Other Land directed by a Palestinian-Israeli team comprised of Basel Adra, Yuval Abraham, Rachel Szor and Hamdan Ballal; Pavements directed by Alex Ross Perry; and Separated directed by Errol Morris. Notable narrative titles include Black Dog (Gou Zen) directed by Guan Hu; Bonjour Tristesse directed by Durga Chew-Bose with Academy Award® nominee Chloë Sevigny; Caught By The Tides directed by Jia Zhangke; Hard Truths directed by Mike Leigh with... Read More