Min Lee, Entertainment Writer
A historical epic about the romance between a Mughal king and a Hindu princess dominated the 10th International Indian Film Academy awards in the southern Chinese enclave of Macau on Saturday by winning six awards, including best picture and best actor for heartthrob Hrithik Roshan.
“Jodhaa Akbar” creator Ashutosh Gowariker was also named best director. The film also took home best music direction for Oscar-winning composer A.R. Rahman, best song lyrics and best male playback singer — an award for performers who record soundtracks for on-screen actors.
Former Miss World Priyanka Chopra was named best actress for playing a model who stages a comeback in “Fashion.”
Gowariker, who directed the Oscar-nominated 2001 film “Lagaan,” said he was advised not to make a film about the touchy subject of Hindu-Muslim relations but went ahead because “I somehow felt it is the need of art.” ”Jodhaa Akbar” describes how what was intended as a politically strategic marriage between a Muslim emperor and a Hindu beauty evolved into genuine love.
Picking up his award for playing the king, Roshan saluted Gowariker, saying “This is as much yours as it is mine.”
Chopra called “Fashion” ”one of the most difficult films of my life.”
Best supporting actor went to Arjun Rampal for “Rock On!!” — about the reunion of an Indian band — and Kangana Ranawat won best supporting actress for “Fashion.”
The female star of “Jodhaa Akbar,” another former Miss World, Aishwarya Rai Bachchan from the Hollywood movie “The Pink Panther 2” missed out on best actress honors, but it was still a big night for her family — the first family of Indian cinema. The actress is married to actor Abhishek Bachchan, the son of Indian screen legend Amitabh Bachchan.
Aishwarya Rai did pick up awards for best actress of the decade and outstanding achievement in international cinema, joking that the second award felt like a “mini-lifetime achievement award.” Abhishek was named best actor in a humorous role for the Miami-set comedy “Dostana.” Accepting his award, the younger Bachchan paid an emotional tribute to his father, saying “I was a young boy watching the greatest actor alive.”
The elder Bachchan presented the lifetime achievement award to veteran actor Rajesh Khanna — who received a standing ovation from the audience of thousands — recalling that Khanna’s fanatic female fans would pick up dirt from his car tires and place them in their hair as a gesture of worship.
“The word superstar in the Indian film industry was for the first time coined for him,” Bachchan said.
Gowariker’s “Lagaan,” about a group of Indian villagers who play their British colonial rulers in cricket to decide the fate of their taxes, was named film of the decade. Another heartthrob, Shah Rukh Khan won male star of the decade. Roshan presented his father, filmmaker Rakesh Rohan, with the director of the decade prize.
The nominees in the top categories were chosen by film industry insiders, with the winners decided by an Internet vote.
The day’s marathon festivities began with a three-hour long red carpet ceremony along a 200-meter strip inside the massive The Venetian Macao casino-hotel resort, with passionate ethnic Indian fans from as far as the U.S. and South Africa pressing up against barricades, punching their hands in the air as they chanted the names of their idols and their movies.
The awards ceremony itself was a freewheeling five-hour variety show ending at 2:30 a.m. Sunday (1830 GMT Saturday) that combined a Cirque du Soleil circus performance, skits, movie spoofs, and the elaborate song-and-dance routines that Indian cinema is renowned for. At one point, the host waded into the VIP section to get different stars to sing Hindi numbers spontaneously.
The dance performances were a spectacular showing of fast-paced hip-swiveling action in glittering costumes amid disco lights fireworks and confetti.
Her head and body covered in silver jewelry, Aishwarya Rai was carried onto stage in a golden sedan chair by barefoot men to the music of “Jodhaa Akbar” and then performed with a group of bare-chested dancers. Her husband showed up among the audience in a pink-striped kurta, slowly made his way to stage while high-fiving members of the audience then shook his body with female dancers in red bikini tops and red dresses.
A list of winners at the 10th International Indian Film Academy Awards announced late Saturday in Macau:
Best picture: “Jodhaa Akbar”
Best director: Ashutosh Gowariker, “Jodhaa Akbar”
Best actor: Hrithik Roshan, “Jodhaa Akbar”
Best actress: Priyanka Chopra, “Fashion”
Best supporting actor: Arjun Rampal, “Rock On!!”
Best supporting actress: Kangana Ranawat, “Fashion”
Best performance as villain: Akshaye Khanna, “Race”
Best comedy performance: Abhishek Bachchan, “Dostana”
Best story: Neeraj Pandey, “A Wednesday”
Best music direction: A.R. Rahman, “Jodhaa Akbar”
Best lyrics: Javed Akhtar, “Jashan-e-Baharaa” from “Jodhaa Akbar”
Best male playback singer: Javed Ali, “Jashan-e-Baharaa” from “Jodhaa Akbar”
Best female playback singer: Shreya Ghoshal, “Teri Ore” from “Singh is Kinng”
Lifetime achievement award: Rajesh Khanna
Film of the decade: “Lagaan”
Director of the decade: Rakesh Roshan
Male star of the decade: Shah Rukh Khan
Female star of the decade: Aishwarya Rai Bachchan
Outstanding achievement in international cinema: Aishwarya Rai Bachchan
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More