TV stations across the U.S. started cutting their analog signals Friday morning, ending a six-decade era for the technology and likely stranding more than 1 million unprepared homes without TV service.
The Federal Communications Commission put 4,000 operators on standby for calls from confused viewers, and set up demonstration centers in several cities. Volunteer groups and local government agencies were helping elderly viewers set up digital converter boxes that keep older TVs functioning.
“When you’re alone like me, that’s my partner,” Patricia Bruchalski, 82, said about her TV.
Bruchalski, a pianist and former opera singer who lives in Brooklyn Park, Md., got assistance Thursday from Anne Arundel County’s Department of Aging and Disabilities and a community organization called Partners in Care. After her converter box was installed, Bruchalski marveled that digital broadcasts seemed clearer and gave her more channels – abo ut 15 instead of the three she was used to.
“You’re going to be up all night watching TV now,” volunteer installer Rick Ebling told her.
A survey sponsored by broadcasters showed that Americans are well aware of the analog shutdown, thanks to a yearlong barrage of TV ads. But not everyone was sure exactly what it means, or what needs to be done to tune in to digital TV.
Any sets hooked up to cable or satellite feeds are unaffected. Newer, digital TVs that get broadcasts through antennas – and older sets hooked up to converter boxes – should be fine, but they will need to be set to “re-scan” the airwaves, to find stations that move to new frequencies Friday.
Some people might also need new antennas, because digital signals travel differently than analog ones. While an analog station that came in imperfectly might have had static but remained viewable, digital generally comes in all or nothing. Indeed, one of Bruchalski’s newly available stations looked pixelated, and Ebling said she might have to get a different antenna.
The shutdown of analog channels opens part of the airwaves for modern applications like wireless broadband and TV services for cell phones. It was originally scheduled for Feb. 17, but the government’s fund for $40 converter box coupons ran out of money in early January, prompting the incoming Obama administration to push for a delay. The converter box program got additional funding in the national stimulus package.
Research firm SmithGeiger LLC said Thursday that about 2.2 million households were still unprepared as of last week. Sponsored by the National Association of Broadcasters, it surveyed 948 households that relied on antennas and found that 1 in 8 had not connected a digital TV or digital converter box.
Nielsen Co., which measures TV ratings with the help of a wide panel of households, put the number of unready homes at 2.8 million, or 2.5 percent of the total television market, as of Sunday. In February, the number was 5.8 million.
Nearly half of the nation’s 1,760 full-power TV stations have already cut their analog signals, though they are mostly in less populated areas. Those ending the signals Friday will do so throughout the day, with many waiting until the evening.
Even after Friday, low-power analog stations and rural relay stations known as “translators” will still be available in some areas. And about 100 full-power stations will keep an analog “night light” on for a few weeks, informing viewers of the need to switch to digital reception.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More