Butter Music and Sound has launched a multicultural division, tapping Grammy-nominated musician and recording artist James Zavaleta as executive producer. The department will focus on music and audio solutions for the multicultural market, working closely with agencies and brands on campaigns crafted towards U.S. Latinx consumers. Zavaleta has partnered with agencies and brands as a consulting music producer on a range of branded projects, overseeing the entire audio process, from start to finish with an eye towards the authentic cultural representation of Latinx music. He is also an experienced and versatile singer, songwriter and producer, with credits ranging from singing on ABC’s Dancing With The Stars, recording over 30 national jingles, and contributing voiceover musical work on Disney/Pixar’s Academy Award-winning film Coco. In the early days of stay-at-home measures, Zavaleta and Butter West Coast EP Annick Mayer developed the division, bringing his versatile experience as a musician to the commercial music space to offer original music, sync, and sound design services for multicultural campaigns. Born and raised in Southern California, Zavaleta developed singer/songwriter recognition as early as nine, and began playing gigs as far-flung as Las Vegas when he was just 14. As a sought-after performer in Los Angeles, he also performed as a back-up artist to legendary Salsa artists including Oscar De Leon, Tito Nieves, Victor Manuelle and more. His performances earned him television and film roles, performing on Eddie Murphy’s Meet Dave and an episode of FOX television series Prison Break, and earning a spot as a recurring vocalist on ABC’s Dancing With The Stars. Drawn to percussion at the young age of 3, he also taught himself to play the piano and, with this instrument as his medium, Zavaleta honed his personal “Latin Pop” style and released his debut self-titled EP in 2012. He first connected with Butter Music and Sound in 2012 while recording for a variety of commercials with the music and sound shop….
A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly
U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.
The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.
Here's what it all means:
What is the Justice Department's goal?
Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.
"The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."
Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."
It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More