Design-first creative studio ATK PLN, Dallas and Hollywood, has connected with Lisa Gimenez and Deirdre Rymer Rivard of Blush Creative/Lisa G & Co. for sales representation on the West Coast….
Alyson Griffith of indie firm AG Reps has added Treehouse Edit to her roster of production and postproduction companies. While based in Dallas, Griffith will handle national sales for growing editorial and post boutique Treehouse which is under the aegis of founder and editor Peter Tarter. Treehouse Edit comes aboard an AG Reps lineup which includes Station Film, Imaginary Forces, Story, Accomplice Media, Breed Music + Sound, Noble600, Slash Dynamic and The Bear in Texas and Station Film, Imaginary Forces, MacGuffin Films, Keeper, Noble600 and Slash Dynamic on the West Coast. Griffith has already brought to Treehouse Edit a project for Kay Jewelers from the Zimmerman agency in Florida. The spot was among the earliest efforts for the brand from Wade Alger, the agency’s new chief creative officer, and David Crawford, its new ECD, both of whom are transplanted Texans who’ve worked with Griffith in the past….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More