A man carrying a bagful of groceries sees a dog further down the sidewalk urinating on the side of a building. The canine then scampers across the street to do the same on a parked motorcycle.
The guy is in panic mode upon the latter sight but thinks quickly to avoid a tinkling disaster, grabbing a piece of raw steak from his grocery bag and throwing it towards the dog. Predictably the dog goes for the beef and the motorcycle is spared a dousing.
The twist then comes when the man gets aboard another bike altogether. Turns out the original motorcycle wasn’t even his.
A supered explanation appears on screen, which reads, “Every Yamaha feels like yours.”
Harold Einstein of bicoastal/international Station Film directed “Dog,” part of a two-spot campaign produced by Station and Milan-based H Films for Italian agency 1861 United.
Einstein’s support team included exec producer Stella Orsini and producer Federica Dordoni. The DP was Ramsey Nickell.
The 1861 creative team included executive creative directors Roberto Battaglia and Pino Rozzi, copywriters Francesco Poletti and Luca Beato, and art directors Serena Di Bruno and Aureliano Fontana.
Editor was Chuck Willis of Cutting Room, New York. Susan Willis exec produced for Cutting Room with Michael Ramirez serving as assistant editor. Jun Mizumachi was the sound designer.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More