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    Former 72andSunny ECD Keith Cartwright Launches Ad Agency CARTWRIGHT

    By SHOOTUpdated:No Comments2883 Views
    Keith Cartwright
    VENICE, Calif. --

    Creative entrepreneur and ad agency veteran Keith Cartwright, a co-founder of SATURDAY MORNING, has launched CARTWRIGHT, a shop designed to work with brands who want a more direct relationship with agency leadership to realize creative product that stands out in the marketplace. 

    Among the marketers that CARTWRIGHT is already working with are P&G, Facebook and LVMH Brand Loro Piana. The start-up is also in talks with several undisclosed clients. 

    The new model agency has backing from WPP and will work in partnership with global creative network, Grey Group. Based in Venice, Calif., CARTWRIGHT will tap into Grey’s international network of talent and resources to provide fully integrated and curated capabilities to clients around the world. 

    “My goal in structuring our agency this way allows us to maintain the highest level of client interaction and partnership while giving us the ability to pull unlimited resources and scale globally as needed,” said Cartwright.

    A former 72andSunny executive creative director, Cartwright has experience building his own successful agency, having launched Union Made Creative in 2012 working with Nike, Lego, G&E and others before being acquired by BSSP in 2016, where he became an ECD. Prior to Union, Cartwright was SVP, group creative director at The Martin Agency, and global creative director at Wieden+Kennedy where he led the Jordan Brand, Nike Canada and Nike New York.

    “If there’s one consistent theme today amongst our clients, it’s that they want new models that provide supreme flexibility relative to how they work, and the closer they get to the actual creative minds the better. CARTWRIGHT is another example of how putting creative leaders at the top delivers on what matters most to clients,” said Michael Houston, worldwide CEO, Grey Group.

    Cartwright will also continue as co-founder of SATURDAY MORNING, a non-profit creative collective founded by ad executives in 2016 who came together to create ideas that bring awareness to and shift perceptions on racial bias, and injustice. Since its inception, SATURDAY MORNING has worked with Spotify, Twitter and P&G. Their most recent effort for P&G, “The Look,” debuted last year in Cannes to critical acclaim.

    “Advertising hasn’t lost its way or become irrelevant. In fact, our business is now more important and necessary than ever before. We take in more information in a day than our parents did in a lifetime. People aren’t sitting around waiting on your ad to come out. This requires a different type of creativity,” Cartwright said. “Creativity has to be bold and audacious in order for you to pay attention, inspire you to share and entice you to want more.”

    Category:News
    Tags:CARTWRIGHTKeith CartrightSaturday Morning



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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